Cabletelevision Advertising Bureau Announces Board Of Directors Additions

Four Senior Advertising Sales Executives from Court TV, Brighthouse Networks, Disney ABC Cable Networks & NBC Universal complete CAB's board re-composition – representing the complete spectrum of cable television. - Read More...

Hispanic Cable Fact Book Available Now

CAB's Hispanic Cable Facts is an essential 112 page pocket sized media planning tool that contains graphs, charts, and data highlighting growth of Cable in booming Hispanic marketplace. Place your order today! - Read More...

Cabletelevision Advertising Bureau Announces Lineup For Sales Management Conference

The Cabletelevision Advertising Bureau (CAB) today announced the lineup for its upcoming Cable Sales Management Conference to be held April 30- May 2 in Atlanta. The conference - themed 'Tomorrow Today' will bring together some of the most influential members of the television and media industry. - Read More...

Time-Shifted Viewing

Beginning in 2006 Nielsen started to measure time-shifted viewing from PVRs/DVRs in its local and national syndicated services. Follow the link to see the most recent observations. - Read More...

Migration - Path To Key Consumer Targets

Consumers believe in the power of Cable as viewers migrate to Ad-Supported Cable in droves. Follow the migration as it extends beyond primetime. - Read More...

One TV World is the Power Of Television Today

Today's advertisers can embrace the power of "One TV World" to efficiently market their brands on some of the best developed TV brands today. This presentation informs buyers and clients on most current metrics where Cable for most demos has gained parity in share and debunks the myth of Cable being only a frequency medium, among others. Updated thru Week 52 of the '04/05 Season. - Read More...

Basic Media Comparisons

This presentation will assist you in determining your areas of opportunity when trying to solve a client's marketing issue. See which media tips the scale. - Read More...

Landmark Research Study On "How People Use Television"

The CAB, in conjunction with SRI/Knowledge Networks, presents the "How People Use® Television" study. The study was fielded to understand viewers' relationship with television and how people's attitudes, actions and usage of both the Broadcast and Cable networks have changed. - Read More...