This area contains information on CAB's various cable advertising related publications.
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Cultural Connections '05/06
The latest publication from the CAB's Multicultural Marketing Unit which covers the latest information on the Asian, African American and Hispanic populations as it relates to Cable television viewing and trends. |
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2006 Cable Network Profiles Book
CAB's annual Cable Network Profiles is advertising strategists' comprehensive guide to virtually all the ad-supported cable networks. |
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2006 TV Facts
The 2006 TV Fact Book is a valuable resource for anyone involved in the evaluation, planning or buying of media. It contains an important collection of up-to-date cable data and information compiled from major independent research sources. |
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2006 TV Facts User Guide
This is a valuable resource for anyone involved in the evaluation, planning or buying of media. It contains an important collection of up-to-date information compiled from major independent research sources. This 2006 TV Facts User's Guide will assist you in demonstrating the advantage of Ad-Supported Cable. |
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2006 Cable Network Promotion Calendar
Updated semi-annually, CAB's Cable Network Promotion Calendar provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally. |
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Hispanic Cable Facts
CAB's Hispanic Cable Facts is an essential 112 page pocket sized media planning tool that contains graphs, charts, and data highlighting growth of Cable in booming Hispanic marketplace. |
