This area contains a wealth of useful research-oriented materials for agencies and/or their clients.
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2005
Cable TV Facts
This area contains a library of charts from the CAB's 2005 Cable
TV Facts publication, which highlight Cable's impressive
achievements. |
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Advertising
Expenditures
This section reviews the top television spending by various
advertising categories and brands on both a quarterly and annual
basis. |
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Basic Media Comparisons
The following presentation details the basic strengths and weaknesses of traditional medias. This presentation will assist you in determining your areas of opportunity when trying to solve a client's marketing issue. See which media tips the scale. |
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Media
Math
This area contains various formulas you can use for measuring
cable audiences. Examples of how to apply these formulas are
provided where applicable. |
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Primetime Scorecard
This area contains Cable's Primetime performance for 2004. |
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Proprietary
Studies
This area contains the latest ground-breaking industry studies
conducted by CAB and/or by CAB in conjunction with leading research
firms. |
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Research
Snapshots
This are contains periodic analyses of key marketing groups
and metrics that are of interest to advertisers and their clients. |
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Weekly Audience Measures
Contains detailed summaries of the past week's Primetime and
Total Day ratings vs. those of Broadcast for the current TV
Season as well as the '04/05, '03/04 and '02/03 TV seasons. |
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