Where You Are: Home > CAB Research > 2004 Cable TV Facts

Cable's Reach Out-Reaches Radio

This chart illustrates the strength of cable reach vs. radio. At lower GRP levels, the two media are more or less even. But beyond 200 GRPs, watch out as Cable's reach soars.

Source: Cable reach estimates from CAB CableCume; Radio reach estimates from MediaCom 2000 Media Modules.

NOTE: To incorporate these charts into your own presentations and sales pitches, right-click on the picture with your mouse and choose "Save Picture As..." (if using Internet Explorer) or "Save Image As..." (if using Mozilla/Netscape).

Back to Chart Index