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Affluent Population ($75K+): An Extremely Valuable Marketing Segment
The affluent population ($75K+) represents 26% of the total household population and accounts for 60% of all U.S. household income.
Affluent households spend an average of twenty four hours (24) a week watching TV, most of it Cable programming.
Check out the following presentation that discusses why Cable is the best medium to reach this important demographic.
Download Affluent Population: 2004 Presentation PDF
Source: Mendelsohn 2004 Survey.
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