Where You Are: Home > CAB Publications > Cultural Connections '05/06

The latest publication from the CAB's Multicultural Marketing Unit which covers the latest information on the Asian, African American and Hispanic populations as it relates to Cable television viewing and trends.

This 48 page Booklet also covers the demographics, psychographics and programming options for each of these diverse groups. Contributing writers include: Guy Garcia (Author of "The New American Mainstream"), Bill Imada (President IW Group and the Asian American Advertising Federation),Cultural Access Group, Hunter Miller Group, C&R Research, Roslow Research and Bromley Communications.

Profiles are included for the following cable networks: AZN, MTV Asian Networks, BET, Black Family Channel, TV One, CNN en Espanol, Casa Club, Discovery en Espanol, ESPN Deportes, Galavision, Gol TV, La Familia, History en Espanol, MTV Espanol, SiTV as well as culturally relevant programming on mainstream networks.

Cost: $10.00

Please contact Cynthia at [email protected] or call her at 212.508.1233 to order/obtain copies for your organization.