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Unaided Recall Study Reveals The Power Of Ad-Supported Cable TV

This chart summarizes the results of CAB's Unaided Recall study in showing cable's primetime commercial effectiveness.

More information on this study, including results and a discussion of the methodology used can be found on CAB's Unaided Recall Study page.

Source: Results based on primetime telephone coincidental conducted by Nielsen Media Research during the month of April, 2000 (4/4-4/26, excluding Easter 4/23). Study based on 17,184 phone calls.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.