CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Cable has overwhelmed the competition in the delivery of kids 2-11. This chart dramatizes cable's overwhelming growth in the past ten years.
Source: CAB analysis of Nielsen Galaxy data.
Kids love cable and this chart shows how easy it is to reach kids with ad-supported cable TV.
Source: CAB special analysis of Nielsen NHI reach data; May, 1990. Spots scheduled from 7am-8pm on kid cable programming only.
# # #
Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.