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Local Cable Provides Geographic Fit For Grocery Stores

The vast majority of grocery shoppers are only willing to travel 5 miles or less to the store. SInce many local grocery store owners fall within a cable franchise area, cable –– unlike local broadcast –– minimizes geographic waste of ad impressions.

Source: MRI Doublebase, 2003.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.