CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200

Back to Web Site

Viewing To Ad-Supported Cable Within Wired Homes

This chart illustrates the tremendous growth of ad-supported cable audience delivery within wired cable systems despite the growth in alternative delivery systems such as DBS.

Source: Special Nielsen analysis conducted for CAB. National ad-supported cable delivery based on peoplemeter data within wired cable universe.

# # #

Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.