Ad-Supported Cable Scored a Milestone This 05/06 Official Season - Outperforming the Broadcast Seven Networks Among Adults 18-49

With the conclusion of 05/06 Official Broadcast Season, Ad-Supported Cable set a record by outperforming the Broadcast Seven among A18-49 for the first time. Ad-Supported Cable’s triumph was experienced across all measures. - Read More...

Cabletelevision Advertising Bureau renews contract of Sean Cunningham

The Cabletelevision Advertising Bureau (CAB) announced that its board of directors has renewed the contract of Mr. Sean Cunningham, president and CEO. Cunningham arrived at the CAB in 2003, with a mandate to re-shape the organization from information bureau to direct-to-client television advocacy group. For the complete news release please click here...

Cabletelevision Advertising Bureau Announces Board Of Directors Additions

Four Senior Advertising Sales Executives from Court TV, Brighthouse Networks, Disney ABC Cable Networks & NBC Universal complete CAB's board re-composition – representing the complete spectrum of cable television. - Read More...

Hispanic Cable Fact Book Available Now

CAB's Hispanic Cable Facts is an essential 112 page pocket sized media planning tool that contains graphs, charts, and data highlighting growth of Cable in booming Hispanic marketplace. Place your order today! - Read More...

One TV World is the Power Of Television Today

Today's advertisers can embrace the power of "One TV World" to efficiently market their brands on some of the best developed TV brands today. This presentation informs buyers and clients on most current metrics where Cable for most demos has gained parity in share and debunks the myth of Cable being only a frequency medium, among others. Updated thru Week 52 of the '04/05 Season. - Read More...

Basic Media Comparisons

This presentation will assist you in determining your areas of opportunity when trying to solve a client's marketing issue. See which media tips the scale. - Read More...