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Income Gap Widens Between Wired Cable And Non-Cable Homes

The income gap between cable and non-cable homes is widening. Advertisers should realize that broadcast does a lot better job reaching the non-cable universe, which has been stagnant for years in terms of overall growth.

Source: MRI Doublebase 2003.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.