CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CAB’s annually-updated Cable TV Facts is an indispensable pocket-sized media planning tool that contains 120+ pages of data, graphs and charts highlighting the extraordinary growth of ad-supported cable in the changing TV landscape. Selected examples of these can be found in our Cable TV Facts area.
In addition to the above items, Cable TV Facts also contains a directory of all major national and regional ad-supported cable networks.
Cable TV Facts is an ideal resource for tracking shifts in consumers’ viewing habits and advertiser spending on cable. This concise reference guide is designed to help you develop sound advertising plans in an increasingly segmented and complex marketing environment.
Containing up-to-date information compiled from major independent research sources, Cable TV Facts provides a graphic snapshot of today’s TV environment and vividly documents cable’s leadership in reach, choice, programming quality and value; the advantages of targeting cable viewers.
Available at no charge to advertisers and agencies, Cable TV Facts is a valuable resource in identifying ways of using cable to optimize media budgets. To request a copy, contact Nancy Lagos via e-mail or call her at 212.508.1229.
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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.