CABLETELEVISION ADVERTISING BUREAU
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2004 Cable Network Profiles

CAB’s annual Cable Network Profiles is advertising strategists’ comprehensive guide to virtually all the ad-supported cable networks.

Its detailed listings allow you to conveniently reference advertising information about each network and determine which networks will best target desired audiences. The 2004 edition profiles 78 cable networks…from A&E to WE.

Each network listing includes the following items:

• Program descriptions and grid(s)
• The value of the network to advertisers
• Network viewer profiles
• Viewer product usage profiles
• Demographic skew of the network’s programming by daypart
• Leading national advertisers for that network
• Targeted programming availabilities
• Promotional tie-in opportunities
• Network contacts – both national and regional

The Cable Network Profiles book is available at no charge to advertisers and agencies as a perfect-bound publication, as a CD-ROM or as an online tool searchable by viewer demographics and programming genres.

Contact Nancy Lagos via e-mail or call her at 212.508.1229 to obtain copies of either the printed or CD-ROM editions.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.