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Ad-Supported Cable Network Penetration Booming

The growth of cable is not just one of overall subscribership. It also takes the form of additional cable networks penetrating further and further into U.S.TV homes.

Source: Nielsen People Meter Installed Sample, 3rd Quarter of each year.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.