
CABLETELEVISION ADVERTISING BUREAU
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This chart shows that 75% of broadcast TV’s regular programming earns below a 5.0 A18-49 rating. So much for the claim that ad-supported cable does not achieve the "high ratings" of broadcast!

Source: CAB analysis of Nielsen Galaxy data.
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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.