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Time Spent Viewing By TV Source: In Hrs:Mins Per Week (2002/2003)

Whether it’s the cable universe or total homes, cable’s slice of the viewing pie will pleasantly surprise many advertisers.

Source: NHI Quarterly NTAR, 2002/03.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.