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The Big Erosion Picture: Ad-Supported Cable vs. All Broadcast

No matter how many partial broadcasters (or indies) have been created over the years, the American viewing public is turning steadily toward ad-supported cable television.

Source: NHI Quarterly NTAR. Shares based on sum of all sources (not HUT).

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.