The CAB is dedicated to providing advertisers and agencies with the most current, complete and actionable Cable television media insights at the national, DMA and local levels.

CAB's member organizations include virtually all of the national and regional ad-supported cable networks; system operators and interconnects representing more than 90 percent of all U.S. cable subscribers; and suppliers to the cable advertising business. All of these organizations actively work together through CAB to further increase awareness of the power of cable as an advertising medium; and to make cable an increasingly effective marketing environment for advertisers throughout the U.S.-nationally, regionally and locally.