Ms. Evelyn Skurkovich, Director, Research & Insights

Evelyn Skurkovich serves as director, research and insight for the Cabletelevision Advertising Bureau (CAB). Skurkovich is responsible for providing cogent analysis of the television marketplace and working integrally with the sales team to develop research that supports the CAB’s mission to present TV’s emerging options credibly to advertisers and their agencies. Additionally, Skurkovich develops various guides including the annual TV Factbook. She is also serves as the main content administrator of the CAB’s website. Skurkovich has been with the CAB since 2001 when she began as a research manager.

Before joining the CAB, Skurkovich was most recently a market research supervisor for Walt Disney Company’s Internet Group (WDIG). At Disney, she analyzed early consumer Internet research including audience trends and developed presentations that assisted management with the positioning of the company’s various sites. This included conducting primary research and creating research studies that would promote awareness for all of Disney’s Internet properties.

Skurkovich also spent time as a research analyst for MTV Networks specifically working within the VH-1 programming and planning department. Her responsibilities included streamlining the efforts of the various MTV research groups and analyzing cable market and audience trends in an effort to build strategies that would help grow share. Her experience also includes time on the agency side serving as a research specialist for DDB Needham in New York. At DDB she conducted research work for various clients most notably McDonald’s.

Skurkovich earned Bachelor of Science degrees in both Biology and Russian Studies from Muhlenberg College. She makes her home in New York City.