| This area contains information on CAB's various cable advertising related publications. |
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Pre-order your 2008 Network Profiles Handbook Now
CAB's annual Cable Network Profiles is advertising strategists' comprehensive guide to virtually all the ad-supported cable networks. |
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RACE, RELEVENCE & REVENUE
Race, Relevance & Revenue is a comprehensive guide offering new levels of insight into the African-American marketplace. The 144-page publication offers users critical psychographic, segmentation, geographic, marketing, media and consumer spending information achieved through unprecedented levels of collaboration between African-American agencies, research companies specializing in the segment and the CAB. |
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2008 TV FACT BOOK - PLACE YOUR BULK ORDER NOW!
CAB’s 2008 TV Facts is an essential pocket-sized media planning tool that contains 120+ pages of essential data, graphs and charts highlighting the extraordinary growth and value of Cable in the changing TV landscape. |
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Cultural Connections '07/08
Our annual multicultural marketing magazine features the latest stats and key insights for each of the population segments, as well as descriptions of the latest cable programming options designed to reach ethnic audiences. |
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2007 Cable Network Profiles Book
CAB's annual Cable Network Profiles is advertising strategists' comprehensive guide to virtually all the ad-supported cable networks. |
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2008 Cable Network Promotion Calendar
Updated semi-annually, CAB's Cable Network Promotion Calendar provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally. |
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Hispanic Cable Facts
CAB's Hispanic Cable Facts is an essential 112 page pocket sized media planning tool that contains graphs, charts, and data highlighting growth of Cable in booming Hispanic marketplace. |
