Week 17 of the 2007/08 Season (1/14- 1/20/08)
 

Primetime:

In its 17th week of the 07/08 Season, Ad-Supported Cable captured 54.5% of total TV viewing - outpacing the Broadcast Seven by 12.5 share points. Ad-Supported Cable's viewership grew 2,073,000 homes from year ago to 38.7 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

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Total Day:

Ad-Supported Cable delivered 23.3 million homes in its seventeenth week of 07/08 Season on a Total Day basis - generating a 24.4 spread with Broadcasts' Big Four.

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Source: Nielsen Galaxy.