Home : CAB Research : 07/08 Weekly Audience Measures
Week 22 of the 2007/08 Season (2/18- 2/24/08)
*Live+SD viewing estimates.
Primetime:
In its 22nd week of the 07/08 Season, Ad-Supported Cable captured 56.5% of total TV viewing - outpacing the Broadcast Seven by 19.1 share points. Ad-Supported Cable's viewership grew 3,823,000 homes from year ago to 39.6 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.
 Download Primetime Spreadsheet
 Download Primetime PowerPoint
Total Day:
Ad-Supported Cable delivered 23.7 million homes in its twenty-second week of 07/08 Season on a Total Day basis - generating a 27.8 spread with Broadcasts' Big Four.  Download Total Day Spreadsheet
 Download Total Day PowerPoint
Source: Nielsen Galaxy.
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