Week 28 of the 2007/08 Season (3/31 - 4/06/08)
 

Primetime:

In its 28th week of the 07/08 Season, Ad-Supported Cable captured 57.7% of total TV viewing - outpacing the Broadcast Seven by 21.75 share points. Ad-Supported Cable's viewership grew 3,337,000 homes from year ago to 39.3 million.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish.

Download Primetime Spreadsheet

Download Primetime PowerPoint

Total Day:

Ad-Supported Cable delivered 22.5 million homes in its twenty-eighth week of 07/08 Season on a Total Day basis - generating a 29.0 spread with Broadcasts' Big Four.

Download Total Day Spreadsheet

Download Total Day PowerPoint

Source: Nielsen Galaxy.