This area contains periodic analyses of key marketing groups and metrics that are of interest to advertisers and their clients.
| 12/2005 | • | Clean Sweep (November 2005 Sweeps Analysis)
In today’s multi-channel universe, Ad-Supported Cable continues to seize a larger share of television viewership. As the November 2005 Sweeps wind down, Ad-Supported Cable dominates, generating a seven point share gap with Broadcast. |
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| 11/2005 | • | Basic Media Comparisons
This presentation will assist you in determining your areas of opportunity when trying to solve a client's marketing issue. See which media tips the scale. |
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| 10/2005 | • | Record Levels Set In Wired Cable Homes (04/05 Full Season Analysis)
Year round top notch programming drives record viewership levels throughout the day. Wired cable continues to experience solid growth and is the best solution for reaching top consumer prospects at the DMA and sub-DMA level. |
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| 09/2005 | • | Bet, Call or Raise? (05/06 Premiere Week Primetime Review)
The game commenced at the start of the new Broadcast Season with Ad-Supported Cable seizing the center pot – capturing more than half of total TV viewing in Primetime during premiere week. Ad-Supported Cable presented a strong hand with a 54.3 share, outperforming Broadcast by 9.3 share points – its largest spread to date. |
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| 09/2005 | • | Cable Tops The Broadcast Seven (04/05 Primetime Season Review)
Once again Ad-Supported Cable surpasses Broadcast, widening the gap. Cable's continuous investment in its program quality propels medium to new highs, capturing the hearts of viewers and winning critical acclaim. |
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| 09/2005 | • | One TV World is the Power of Television Today
Today's advertisers can embrace the power of "One TV World" to efficiently market their brands on some of the best developed TV brands today. This presentation informs buyers and clients on most current metrics where Cable for most demos has gained parity in share and debunks the myth of Cable being only a frequency medium, among others. |
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| 09/2005 | • | Cable Takes Top Honors During The 57th Emmy Awards With 27 Statuettes
The 57th Primetime Emmy Awards which revels in national prime-time programming excellence, awarded top honors chiefly to Cable. Cable's quality cutting-edge programming continues to capture the hearts of viewers and amaze its critics. |
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| 08/2005 | • | Viewership to Ad-Supported Cable in Wired Cable Homes Continues to Set Record Levels (2Q05 Analysis)
Year round top notch Ad-Supported Cable programming continues to drive record viewership levels in Second Quarter 2005 throughout the day. The wide variety of programming - specific to each viewer's passion - continues to draw more and more viewers this quarter as key dayparts experienced impressive gains. |
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| 07/2005 | • | Cable Sizzles This Summer Season (2005 Primetime Summer Review)
In spite of Broadcast turning to reality programming to diminish the viewership churn during the summer months, viewers continue to spend considerably more time with Ad-Supported Cable - 2.6 hours more than with the Broadcast networks. Check out summer audience migration... |
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| 07/2005 | • | The Local People Meter - The Game Changer
The Local People Meter which provides continuous demographic information overnight is being introduced into the Top 10 local markets by 2006. Increased sample size coupled with a single measure for households and demographics will result in more stable viewing estimates. Check out the following presentation as it clearly demonstrates viewers migration to Ad-Supported Cable in droves. |
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| 06/2005 | • | One TV World 2004/2005 Mid-Term Report (Ratings & Reach In Extreme Detail)
Last year you re-ordered the Upfront television marketplace. You turned to Cable first and increased its dollar volume (+17%) versus the previous Upfront, while you held volume flat for Broadcast. With television viewers irrevocably in control in this One TV World 2004/05 television season, how do Cable and Broadcast ratings perform? See for yourself. |
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| 06/2005 | • | Ad-Supported Cable Trumps Broadcast This 2004/2005 Official Broadcast Season (Primetime Review)
2004/2005 Official Season marked the second consecutive win for Ad-Supported Cable - widening the gap with Broadcasts' 7-net share level by 6.5 points in Primetime. There is no viewing source that has grown like Ad-Supported Cable. In 2004/2005 Ad-Supported Cable demonstrated momentous gains across the board. |
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| 04/2005 | • | Top DMA TV Household UE's and Wired Cable UE's (Universe Estimate Rankers)
Spot TV is a huge puzzle with 210 pieces where no two television markets are identical. Currently the top markets - New York, Los Angeles, Chicago, Philadelphia, and Boston (Manchester) - comprise 20% of Total TV Households. As all markets (big and small) continue to grow, advertisers need to select as many pieces of the puzzle necessary to convey their strategy. |
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| 04/2005 | • | Viewer Migration: Where Have They Gone? (Q1 2005 Primetime Viewership Analysis)
Ad-Supported Cable's superior programming continues to drive viewership in Primetime with almost two million more viewers this First Quarter 2005 vs. year ago. While viewers of all ages continue to flock to Ad-Supported Cable in droves, Broadcast erodes at a signficant pace. Find out which demos are performing well and which day of the week is the best place to target. |
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| 03/2005 | • | The Right Start - (STD Early Morning Analysis)
Viewers are starting their day off right - with Ad-Supported Cable as their top source for news and entertainment. To date, Ad-Supported Cable is experiencing significant viewership gains in Early Morning daypart among key demographics, especially with younger viewers – P18-34. |
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| 03/2005 | • | Cable Sweeps The Competition (February 2005 Sweeps Analysis)
Records were shattered as Ad-Supported Cable surpassed Broadcasts' collective viewership for the first time during a February sweeps period across all audience measures. In addition to being Ad-Supported Cable's first February sweep, this marked the fourth consecutive sweeps victory for Ad-Supported Cable. |
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| 03/2005 | • | Affluent Population ($75K+): An Extremely Valuable Marketing Segment
The affluent population ($75K+) represents 26% of the total household population and accounts for 60% of all U.S. household income. Affluent households spend an average twenty four hours a week watching TV, mostly Cable. Check out why Cable is the best medium to reach this elite population. |
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| 02/2005 | • | Cable Is Leading The Race This February 2005 Sweeps
With only one week left in the February 2005 Sweeps period, Ad-Supported Cable is taking the lead, surpassing the Broadcast Seven Nets collective audience measures. In spite of Broadcast airing its strongest programming this month and telecast of Super Bowl on Fox, Ad-Supported Cable continues to outpace the Broadcast Seven Nets in Primetime by 179,000 household viewers and the Big Four by 3.2 million households. |
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| 02/2005 | • | Super Bowl XXXIX - Third Time Charm...
The New England Patriots' Super Bowl victory posted a 41.1 national rating. That represents a 1% decrease from last year's 41.4 rating on CBS for the Patriots-Carolina Panthers game. Sunday night's rating was the third highest for a Super Bowl in the last five years. During one of the most watched nights in TV, Ad-Supported Cable held its own as it performed great with P18-34 - as rating jumped 17% to a 8.4 for Sunday 6:30-10:30pm time period. |
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