Dear Advertiser/Marketer,
In 2006, viewers continue to be irrevocably in control; and with
the growth of video options at their finger tips, they continue to turn ever more to Cable brands and programming.
Fueled by innovation, Cable Television has actively and
consistently re-invented itself to stay relevant, with persistent growth among key viewing groups each year. And as Cable grows, it continues to be a more effective marketing tool.
In 2006 it will be quite common to have the majority of TV advertisers rely on Cable to deliver most of a media plan's
rating points (65+ %) and be the most cost effective driver
of compounded reach.
In today's One TV World Cable Television has extended its
franchise to offer more opportunities to reach consumers in more meaningful ways, from linear :30 ads to on demand applications, Cable is becoming the first choice of advertisers across the marketing spectrum.
Cable is a Selling Machine delivering…
- Perpetual Growth - Yearly, quarterly, monthly ratings growth…all demos
- Precision Targeting - National, Zone, DMA, Zip Code
- Deeper Consumer Connections - Pursuits, Passions, Personalization
- A Seamless Business Process - Interconnects, Electronic Transactions
The 2006 TV Facts book provides the data
detailing Cable Televisions leadership position in today's
One TV World...
Regards
Sean Cunningham
CEO & President
Cabletelevision Advertising Bureau
LEARN MORE:
CABLE GROWTH CHARTS:
CABLE VIEWERSHIP CHARTS:
CABLE MARKETING & MEDIA PLANNING CHARTS:
The 2006 TV Facts User's Guide below will assist you in demonstrating the advantage of Ad-Supported Cable.
Download the 2006 TV Facts User's Guide PDF
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