| This area contains periodic analyses of key marketing groups and metrics that are of interest to advertisers and their clients. |
| |
| 03/2008 | • | Clean Sweep (February 2008 Primetime Sweeps)
With the completion of Broadcasts’ strongest programming month, Ad-Supported Cable dominated this February Sweeps period, generating a fourteen point household share gap with the Broadcast Seven. |
| |
| 02/2008 | • | A Perfect Ending.......For The Giants (SuperBowl XLII)
The New York Giants' thrilling win over New England was the most-watched Super Bowl ever. The Giants-Patriots game's actual rating (43.1 rating, 65 share) was the highest for any Super Bowl since 1997. Ad-Supported Cable held its own during the most watched night of the week with more M18-49 tuning to Cable for a variety of programming choices. |
| |
| 01/2008 | • | Ad-Supported Cable Series Take Top Honors at Golden Globe Awards
Ad-Supported cable programs enjoyed a banner evening at the 65th annual Golden Globe Awards receiving the top three television honors bestowed by the Hollywood Foreign Press Association.Cable programming was dominant winning 10 of the 11 television categories overall. However, it was advertising supported cable that shined brightest winning the award for best television series (drama) for AMC's Mad Men. Additionally, actors Jon Hamm (best performance by an actor in a television series -- drama) and Glenn Close (best performance by an actress in a television series -- drama) won for their roles in Mad Men and FX's Damages respectively finishing cable's near sweep of the evening in the television category. |
| |
