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Home : CAB Research : Advertising Expenditures
'00/'01 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION CATEGORIES FOR ’00 / ’01 |
All amounts are displayed in (000) |
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| Rank |
Category |
’00 / ’01 |
’00 / ’00 |
$ Change |
% Change |
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| 1 |
AUTOS, AUTO ACCESS & EQUIP |
$3,526,666.7 |
$3,787,348.9 |
-$260,682.2 |
-6.9% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$3,086,353.7 |
$2,989,649.5 |
$96,704.2 |
3.2% |
| 3 |
FINANCIAL |
$2,105,207.0 |
$2,170,242.7 |
-$65,035.7 |
-3.0% |
| 4 |
MEDIA & ADVERTISING |
$1,992,257.7 |
$1,913,546.8 |
$78,710.9 |
4.1% |
| 5 |
RETAIL |
$1,846,333.5 |
$1,692,901.5 |
$153,432.0 |
9.1% |
| 6 |
RESTAURANTS |
$1,701,667.3 |
$1,749,962.1 |
-$48,294.8 |
-2.8% |
| 7 |
COMPUTERS, SOFTWARE, INTERNET |
$1,331,094.6 |
$1,358,676.4 |
-$27,581.8 |
-2.0% |
| 8 |
TELECOMMUNICATIONS |
$1,264,434.1 |
$1,499,483.1 |
-$235,049.0 |
-15.7% |
| 9 |
DIRECT RESPONSE COMPANIES |
$1,219,983.9 |
$913,105.4 |
$306,878.5 |
33.6% |
| 10 |
BEVERAGES |
$974,739.8 |
$1,012,231.1 |
-$37,491.3 |
-3.7% |
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THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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| Rank |
Category |
’00 / ’01 |
’99 / ’00 |
$ Change |
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| 1 |
DIRECT RESPONSE COMPANIES |
$1,219,983.9 |
$913,105.4 |
$306,878.5 |
| 2 |
RETAIL |
$1,846,333.5 |
$1,692,901.5 |
$153,432.0 |
| 3 |
MISC SERVICES & AMUSEMENTS |
$521,650.3 |
$419,826.5 |
$101,823.8 |
| 4 |
MEDICINES & PROPRIETARY REMEDIES |
$3,086,353.7 |
$2,989,649.5 |
$96,704.2 |
| 5 |
PUBLIC TRANS, HOTELS & RESORTS |
$572,374.5 |
$482,114.8 |
$90,259.7 |
| CABLE TELEVISION CATEGORY OVERVIEW |
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| THE TOP 10 CABLE CATEGORIES FOR ’00 / ’01 |
| All amounts are displayed in (000) |
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| Rank |
Category |
’00 / ’01 |
’00 / ’00 |
$ Change |
% Change |
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| 1 |
AUTO, AUTO ACCESS & EQUIP |
$917,109.1 |
$945,029.9 |
-$27,920.8 |
-3.0% |
| 2 |
FINANCIAL |
$759,375.2 |
$816,398.3 |
-$57,023.1 |
-7.0% |
| 3 |
DIRECT RESPONSE COMPANIES |
$730,805.1 |
$580,469.3 |
$150,335.8 |
25.9% |
| 4 |
MEDICINES & PROPRIETARY REMEDIES |
$699,860.8 |
$727,026.5 |
-$27,165.7 |
-3.7% |
| 5 |
RETAIL |
$554,633.1 |
$613,844.3 |
-$59,211.2 |
-9.6% |
| 6 |
MEDIA & ADVERTISING |
$533,570.3 |
$537,579.0 |
-$4,008.7 |
-0.7% |
| 7 |
COMPUTERS, SOFTWARE, INTERNET |
$458,461.4 |
$411,792.6 |
$46,668.8 |
11.3% |
| 8 |
TELECOMMUNICATIONS |
$417,517.9 |
$443,493.5 |
-$25,975.6 |
-5.9% |
| 9 |
RESTAURANTS |
$362,384.2 |
$359,641.2 |
$2,743.0 |
0.8% |
| 10 |
MISC SERVICES & AMUSEMENTS |
$338,601.9 |
$283,053.4 |
$55,548.5 |
19.6% |
| THE TOP 5 HIGHEST $ INCREASES: |
| All amounts are displayed in (000) |
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| Rank |
Category |
’00 / ’01 |
’00 / ’00 |
$ Change |
% Change |
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| 1 |
DIRECT RESPONSE COMPANIES |
$730,805.1 |
$580,469.3 |
$150,335.8 |
25.9% |
| 2 |
MISC SERVICES & AMUSEMENTS |
$338,601.9 |
$283,053.4 |
$55,548.5 |
19.6% |
| 3 |
SCHOOLS, CAMPS, SEMINARS |
$94,122.0 |
$46,754.1 |
$47,367.9 |
101.3% |
| 4 |
COMPUTERS, SOFTWARE, INTERNET |
$458,461.4 |
$411,792.6 |
$46,668.8 |
11.3% |
| 5 |
MISC MERCHANDISE |
$175,108.4 |
$142,400.7 |
$32,707.7 |
23.0% |
| CATEGORIES WITH CABLE INCREASES |
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| Listed below are the Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
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Cable Share |
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Broadcast Share |
Syndication Share |
| Category |
’00/’01 |
’99/’00 |
+ |
’00/’01 |
’99/’00 |
- |
’00/’01 |
’99/’00 |
- |
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| General |
27.6% |
15.0% |
+12.5% |
67.1% |
74.3% |
-7.2% |
5.3% |
10.6% |
-5.3% |
| Household Furnishings/Access |
49.8% |
36.3% |
+13.5% |
45.4% |
57.4% |
-12.0% |
4.8% |
6.3% |
-1.5% |
| Gov’t, Politics & Organizations |
30.1% |
24.3% |
+5.8% |
60.8% |
62.1% |
-1.3% |
9.1% |
13.6% |
-4.5% |
| Telecommunications |
33.0% |
29.6% |
+3.4% |
60.3% |
63.7% |
-3.4% |
6.7% |
6.7% |
0.0% |
| Ingredients, Mixes & Seasonings |
34.1% |
28.3% |
+5.8% |
49.9% |
56.5% |
-6.6% |
16.0% |
15.2% |
0.8% |
| Footwear |
27.9% |
23.9% |
+4.1% |
69.3% |
73.4% |
-4.0% |
2.7% |
2.8% |
0.0% |
| Computers, Software, Internet |
34.4% |
30.3% |
+4.1% |
61.3% |
65.5% |
-4.2% |
4.2% |
4.2% |
0.0% |
| Misc. Merchandise |
58.2% |
49.0% |
+9.2% |
39.8% |
48.9% |
-9.2% |
2.0% |
2.1% |
-0.1% |
| Schools, Camps, Seminars |
72.0% |
63.8% |
+8.2% |
4.2% |
13.0% |
-8.7% |
23.8% |
23.2% |
0.5% |
Source: CAB compilation of CMR Data
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