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Home : CAB Research : Advertising Expenditures
'02/'03 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR ’02 / ’03 |
All amounts are displayed in (000) |
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| Rank |
Category |
’02 / ’03 |
’01 / ’02 |
$ Change |
% Change |
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| 1 |
AUTOS, AUTO ACCESS & EQUIP |
$4,056,167.1 |
$3,633,418.4 |
$422,748.7 |
11.6% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$3,162,260.6 |
$2,904,883.2 |
$257,377.4 |
8.9% |
| 3 |
RESTAURANTS |
$2,004,067.7 |
$1,745,295.0 |
$258,772.7 |
14.8% |
| 4 |
MEDIA &
ADVERTISING |
$1,949,653.1 |
$1,871,632.4 |
$78,020.7 |
4.2% |
| 5 |
FINANCIAL |
$1,911,440.2 |
$1,798,324.8 |
$113,115.4 |
6.3% |
| 6 |
RETAIL |
$1,884,206.9 |
$1,714,340.9 |
$169,866.0 |
9.9% |
| 7 |
TELECOMMUNICATIONS |
$1,626,109.0 |
$1,414,238.4 |
$211,870.6 |
15.0% |
| 8 |
GOVT, POLITICS & ORGANIZATIONS |
$1,364,228.7 |
$1,380,987.0 |
-$16,758.3 |
-1.2% |
| 9 |
PERSONAL HYGIENE & HEALTH |
$1,238,654.5 |
$958,186.0 |
$280,468.5 |
29.3% |
| 10 |
BEVERAGES |
$1,053,228.8 |
$967,221.6 |
$86,007.2 |
8.9% |
| THE TOP 5 HIGHEST $ INCREASES: |
| All amounts are displayed in (000) |
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| Rank |
Category |
’02 / ’03 |
’01 / ’02 |
$Change |
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| 1 |
AUTO, AUTO ACCESS & EQUIP |
$4,056,167.1 |
$3,633,418.4 |
$422,748.7 |
| 2 |
PERSONAL HYGIENE & HEALTH |
$1,238,654.5 |
$958,186.0 |
$280,468.5 |
| 3 |
AUDIO & VIDEO EQUIP & SUPP |
$867,721.4 |
$605,819.5 |
$261,902.0 |
| 4 |
RESTAURANTS |
$2,004,067.7 |
$1,745,295.0 |
$258,772.7 |
| 5 |
MEDICINES & PROPRIETARY REMEDIES |
$3,162,260.6 |
$2,904,883.2 |
$257,377.4 |
CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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| THE TOP 10 CABLE PRODUCT CATEGORIES FOR ’02 / ’03 |
| All amounts are displayed in (000) |
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| Rank |
Category |
’02 / ’03 |
’01 / ’02 |
$ Change |
% Change |
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| 1 |
AUTO, AUTO ACCESS & EQUIP |
$1,096,518.8 |
$889,186.7 |
$207,332.1 |
23.3% |
| 2 |
FINANCIAL |
$781,245.9 |
$744,194.2 |
$37,051.8 |
5.0% |
| 3 |
MEDICINES & PROPRIETARY REMEDIES |
$743,655.2 |
$626,836.8 |
$116,818.4 |
18.6% |
| 4 |
MEDIA & ADVERTISING |
$576,398.7 |
$521,596.4 |
$54,802.2 |
10.5% |
| 5 |
RETAIL |
$551,750.6 |
$487,021.9 |
$64,728.7 |
13.3% |
| 6 |
TELECOMMUNICATIONS |
$510,226.4 |
$425,005.3 |
$85,221.0 |
20.1% |
| 7 |
RESTAURANTS |
$460,490.8 |
$374,456.3 |
$86,034.5 |
23.0% |
| 8 |
PUBLIC TRANS, HOTELS & RESORTS |
$428,737.4 |
$320,318.2 |
$108,419.2 |
33.8% |
| 9 |
COMPUTERS, SOFTWARE, INTERNET |
$408,242.5 |
$342,126.9 |
$66,115.6 |
19.3% |
| 10 |
GAMES, TOYS & HOBBYCRAFT |
$403,498.8 |
$368,145.2 |
$35,353.7 |
9.6% |
THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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| Rank |
Category |
’02 / ’03 |
’01 / ’02 |
$ Change |
% Change |
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| 1 |
AUTO, AUTO ACCESS & EQUIP |
$1,096,518.8 |
$889,186.7 |
$207,332.1 |
23.3% |
| 2 |
AUDIO & VIDEO EQUIP & SUPP |
$327,566.8 |
$210,166.4 |
$117,400.4 |
55.9% |
| 3 |
MEDICINES & PROPRIETARY REMEDIES |
$743,655.2 |
$626,836.8 |
$116,818.4 |
18.6% |
| 4 |
PUBLIC TRAN, HOTELS & RESORTS |
$428,737.4 |
$320,318.2 |
$108,419.2 |
33.8% |
| 5 |
PERSONAL HYGIENE & HEALTH |
$335,363.0 |
$242,581.8 |
$92,781.2 |
38.2% |
| PRODUCT CATEGORIES WITH CABLE INCREASES |
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| Listed below are the Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
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Cable Share |
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Broadcast Share |
Syndication Share |
| Category |
’02/’03 |
’01/’02 |
+ |
’02/’03 |
’01/’02 |
- |
’02/’03 |
’01/’02 |
- |
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| Schools, Camps, Seminars |
87.5% |
66.8% |
+20.7% |
3.7% |
5.0% |
-1.3% |
8.8% |
28.2%
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-19.4% |
| Hsehld Soaps, Cleansers, Polish |
34.9% |
27.8% |
+7.1% |
49.6% |
57.2% |
-7.6% |
15.5% |
15.0% |
0.5% |
| Hsehld Appliances/Equip/Utensils |
39.2% |
32.6% |
+6.6% |
47.5% |
51.8% |
-4.3% |
13.3% |
15.6% |
2.3% |
| Dairy Produce, Meat & Baked Gds |
37.6% |
33.4% |
+4.1% |
51.1% |
54.7% |
-3.7% |
11.4% |
11.8% |
0.5% |
| Prepared Foods |
33.3% |
29.5% |
+3.8% |
54.7% |
57.1% |
-2.4% |
12.0% |
13.4% |
-1.4% |
| Discount Dept & Variety Stores |
22.9% |
19.5% |
+3.4% |
66.0% |
69.0% |
-3.0% |
11.1% |
11.5% |
-0.4% |
| Games, Toys & Hobbycraft |
52.6% |
49.5% |
+3.1% |
40.5% |
42.7% |
-2.1% |
6.8% |
7.8% |
-1.0% |
| Household Supplies |
27.7% |
25.2% |
+2.5% |
57.9% |
59.9% |
-2.0% |
14.4% |
14.9% |
-0.5% |
| Department Stores |
21.3% |
18.9% |
+2.4% |
72.6% |
72.9% |
-0.3% |
6.1% |
8.2% |
-2.1% |
| Medicines / Proprietary Remedies |
23.5% |
21.6% |
+1.9% |
62.0% |
63.9% |
-1.9% |
14.4% |
14.5% |
-0.1% |
| Media & Advertising |
29.6% |
27.9% |
+1.7% |
62.7% |
63.3% |
-0.7% |
7.8% |
8.8% |
-1.0% |
| Restaurants |
23.0% |
21.5% |
+1.5% |
69.3% |
70.0% |
-0.7% |
7.7% |
8.5% |
-0.8% |
Source: CAB compilation of strADegy Data
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