|
| |
 |
 |
 |
Home : CAB Research : Advertising Expenditures
'03/'04 Top TV And Cable Product Categories vs. Year Ago
| TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
| |
|
|
|
|
|
| THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR '03/'04 |
| All amounts are displayed in (000) |
|
|
|
|
|
| Rank |
Category |
'03/'04 |
'02/'03 |
$ Change |
% Change |
| 1 |
AUTOS, AUTO ACCESS & EQUIP |
$4,276,024.7 |
$4,056,167.1 |
$219,857.6 |
5.4% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$4,199,472.6 |
$3,162,252.4 |
$1,037,220.2 |
32.8% |
| 3 |
FINANCIAL |
$2,362,807.6 |
$1,911,440.2 |
$451,367.4 |
23.6% |
| 4 |
MEDIA & ADVERTISING |
$2,170,026.6 |
$1,949,543.9 |
$220,171.5 |
11.3% |
| 5 |
RESTAURANTS |
$2,166,382.4 |
$2,004,067.7 |
$162,314.7 |
8.1% |
| 6 |
RETAIL |
$2,149,225.0 |
$1,884,206.9 |
$265,018.1 |
14.1% |
| 7 |
TELECOMMUNICATIONS |
$1,768,972.5 |
$1,626,109.0 |
$142,863.5 |
8.8% |
| 8 |
GOVT, POLITICS & ORGANIZATIONS |
$1,521,727.3 |
$1,364,258.1 |
$157,469.2 |
11.5% |
| 9 |
PERSONAL HYGIENE & HEALTH |
$1,230,056.0 |
$1,238,654.5 |
-$8,598.5 |
-0.7% |
| 10 |
BEVERAGES |
$1,149,070.4 |
$1,047,205.9 |
$101,864.5 |
9.7% |
| THE TOP 5 HIGHEST $ INCREASES: |
| All amounts are displayed in (000) |
| |
|
|
|
|
| Rank |
Category |
'03/'04 |
'02/'03 |
$ Change |
| |
|
|
|
|
| 1 |
MEDICINES & PROPRIETARY REMEDIES |
$4,199,472.6 |
$3,162,252.4 |
$1,037,220.2 |
| 2 |
FINANCIAL |
$2,362,807.6 |
$1,911,440.2 |
$451,367.4 |
| 3 |
RETAIL |
$2,149,225.0 |
$1,884,206.9 |
$265,018.1 |
| 4 |
INSURANCE & REAL ESTATE |
$966,765.2 |
$739,063.9 |
$227,701.3 |
| 5 |
AUDIO & VIDEO EQUIP & SUPP |
$1,091,994.7 |
$867,721.4 |
$224,273.3 |
| CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
| |
| THE TOP 10 CABLE PRODUCT CATEGORIES FOR '03/'04 |
| All amounts are displayed in (000) |
| |
|
|
|
|
|
| Rank |
Category |
'03/'04 |
'02/'03 |
$ Change |
% Change |
| |
|
|
|
|
|
| 1 |
AUTO, AUTO ACCESS & EQUIP |
$1,201,864.7 |
$1,096,518.8 |
$105,345.9 |
9.6% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$1,034,839.4 |
$743,647.0 |
$291,192.4 |
39.2% |
| 3 |
FINANCIAL |
$880,795.6 |
$781,245.9 |
$99,549.7 |
12.7% |
| 4 |
RETAIL |
$716,766.0 |
$551,750.6 |
$165,015.5 |
29.9% |
| 5 |
MEDIA & ADVERTISING |
$613,224.2 |
$576,391.5 |
$36,832.7 |
6.4% |
| 6 |
RESTAURANTS |
$534,964.9 |
$460,490.8 |
$74,474.1 |
16.2% |
| 7 |
GAMES, TOYS & HOBBYCRAFT |
$487,058.2 |
$403,498.8 |
$83,559.3 |
20.7% |
| 8 |
TELECOMMUNICATIONS |
$484,709.4 |
$510,226.4 |
-$25,517.0 |
-5.0% |
| 9 |
PUBLIC TRANS, HOTELS & RESORTS |
$480,145.7 |
$428,744.7 |
$51,401.0 |
12.0% |
| 10 |
AUDIO & VIDEO EQUIP & SUPP |
$419,029.3 |
$327,566.8 |
$91,462.5 |
27.9% |
| THE TOP 5 HIGHEST $ INCREASES: |
| All amounts are displayed in (000) |
| |
|
|
|
|
|
| Rank |
Category |
'03/'04 |
'02/'03 |
$ Change |
% Change |
| |
|
|
|
|
|
| 1 |
MEDICINES & PROPRIETARY REMEDIES |
$1,034,839.4 |
$743,647.0 |
$291,192.4 |
39.2% |
| 2 |
RETAIL |
$716,766.0 |
$551,750.6 |
$165,015.5 |
29.9% |
| 3 |
AUTO ACCESS & EQUIP |
$1,201,864.7 |
$1,096,518.8 |
$105,345.9 |
9.6% |
| 4 |
FINANCIAL |
$880,795.6 |
$781,245.9 |
$99,549.7 |
12.7% |
| 5 |
AUDIO & VIDEO EQUIP & SUPP |
$419,029.3 |
$327,566.8 |
$91,462.5 |
27.9% |
| PRODUCT CATEGORIES WITH CABLE INCREASES |
| |
|
|
|
|
|
|
|
|
|
| Listed below are the significant Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
| |
|
|
|
|
|
|
|
|
|
| |
Cable Share |
Broadcast Share |
Syndication Share |
| Category |
'03/'04 |
'02/'03 |
+ |
'03/'04 |
'02/'03 |
- |
'03/'04 |
'02/'03 |
+/- |
| Hsehld Soaps, Cleansers, Polish |
39.4% |
34.9% |
+4.6% |
67.7% |
67.1% |
0.7% |
22.1% |
22.0% |
0.2% |
| Prepared Foods |
37.6% |
33.3% |
+4.3% |
5.0% |
9.5% |
-4.5% |
1.4% |
0.8% |
0.6% |
| Beer & Wine |
28.6% |
26.1% |
+2.5% |
18.5% |
21.0% |
-2.5% |
5.5% |
4.9% |
0.6% |
| Household Supplies |
29.7% |
27.7% |
+1.9% |
24.3% |
26.7% |
-2.5% |
9.6% |
9.4% |
0.1% |
| Restaurants |
24.7% |
23.0% |
+1.7% |
12.9% |
14.1% |
-1.2% |
5.2% |
4.4% |
0.7% |
| Toiletries, Hyg Gds, Skin Care Men |
30.5% |
29.0% |
+1.5% |
48.0% |
78.3% |
-30.2% |
11.9% |
15.7% |
-3.8% |
| Personal Hygiene & Health |
28.5% |
27.1% |
+1.4% |
0.4% |
0.1% |
0.2% |
0.3% |
0.2% |
0.1% |
| Medicines/Proprietary Remedies |
24.6% |
23.5% |
+1.1% |
60.3% |
62.0% |
-1.8% |
15.1% |
14.4% |
0.6% |
| Auto, Auto Access & Equip |
28.1% |
27.0% |
+1.1% |
8.5% |
9.4% |
-0.9% |
3.4% |
2.6% |
0.8% |
Source: CAB compilation of strADegy Data.
|
|
|
|
