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Home : CAB Research : Advertising Expenditures
'05/'06 Top TV And Cable Product Categories vs. Year Ago
| TOP
10 TELEVISION CATEGORIES |
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05/'06 |
04/05 |
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CATEGORY |
$ (000) |
$ (000) |
( -/+) |
% CHANGE |
| 1 |
AUTOMOTIVE |
$2,956,548.4 |
$2,987,141.8 |
-$30,593.4 |
-01.0% |
| 2 |
MEDICINES |
$2,363,936.2 |
$2,347,217.0 |
$16,719.2 |
00.7% |
| 3 |
TELECOMMUNICATIONS |
$1,903,145.2 |
$1,513,473.9 |
$389,671.3 |
25.7% |
| 4 |
FINANCIAL |
$1,562,476.8 |
$1,446,417.4 |
$116,059.4 |
08.0% |
| 5 |
RESTAURANTS |
$1,547,722.3 |
$1,515,926.7 |
$31,795.6 |
02.1% |
| 6 |
GOVERNMENT |
$1,475,348.7 |
$1,323,683.3 |
$151,665.4 |
11.5% |
| 7 |
MEDIA/ADV |
$1,361,822.9 |
$1,263,889.1 |
$97,933.8 |
07.7% |
| 8 |
RETAIL |
$1,215,733.8 |
$1,183,613.7 |
$32,120.1 |
02.7% |
| 9 |
BEVERAGES |
$745,236.0 |
$733,549.5 |
$11,686.5 |
01.6% |
| 10 |
INSURANCE |
$648,512.5 |
$552,438.9 |
$96,073.6 |
17.4% |
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| TOP
5 HIGHEST $ TV INCREASES |
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05/'06 |
04/05 |
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CATEGORY |
$ (000) |
$ (000) |
( -/+) |
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| 1 |
TELECOMMUNICATIONS |
$1,903,145.2 |
$1,513,473.9 |
$389,671.3 |
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| 2 |
GOVERNMENT |
$1,475,348.7 |
$1,323,683.3 |
$151,665.4 |
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| 3 |
FINANCIAL |
$1,562,476.8 |
$1,446,417.4 |
$116,059.4 |
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| 4 |
COMPUTER |
$297,306.8 |
$191,890.6 |
$105,416.2 |
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| 5 |
MEDIA/ADV |
$1,361,822.9 |
$1,263,889.1 |
$97,933.8 |
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TOP 10 CABLE PRODUCT CATEGORIES |
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05/'06 |
04/05 |
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CATEGORY |
$ (000) |
$ (000) |
( -/+) |
% CHANGE |
| 1 |
AUTOMOTIVE |
$1,317,526.2 |
$1,404,573.1 |
-$87,046.9 |
-06.2% |
| 2 |
MEDICINES |
$1,103,207.2 |
$1,196,890.9 |
-$93,683.7 |
-07.8% |
| 3 |
TELECOMMUNICATIONS |
$1,094,971.3 |
$859,221.4 |
$235,749.9 |
27.4% |
| 4 |
FINANCIAL |
$935,183.0 |
$950,431.4 |
-$15,248.4 |
-01.6% |
| 5 |
MEDIA/ADV |
$834,765.0 |
$711,776.2 |
$122,988.8 |
17.3% |
| 6 |
RESTAURANTS |
$786,658.6 |
$672,617.9 |
$114,040.7 |
17.0% |
| 7 |
RETAIL |
$734,548.4 |
$758,667.6 |
-$24,119.2 |
-03.2% |
| 8 |
INSURANCE |
$647,704.8 |
$500,350.7 |
$147,354.1 |
29.5% |
| 9 |
PUB.TRANSPORATION |
$493,709.4 |
$486,119.7 |
$7,589.7 |
01.6% |
| 10 |
APPAREL SERVICES |
$425,394.8 |
$317,103.6 |
$108,291.2 |
34.2% |
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| TOP
5 HIGHEST CABLE TV INCREASES |
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05/'06 |
04/05 |
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CATEGORY |
$ (000) |
$ (000) |
( -/+) |
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| 1 |
TELECOMMUNICATIONS |
$1,094,971.3 |
$859,221.4 |
$235,749.9 |
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| 2 |
INSURANCE |
$647,704.8 |
$500,350.7 |
$147,354.1 |
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| 3 |
MEDIA/ADV |
$834,765.0 |
$711,776.2 |
$122,988.8 |
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| 4 |
RESTAURANTS |
$786,658.6 |
$672,617.9 |
$114,040.7 |
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| 5 |
APPAREL SERVICES |
$425,394.8 |
$317,103.6 |
$108,291.2 |
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| Source: CAB analysis
of TNS data. |
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