|
| |
 |
 |
 |
Home : CAB Research : Advertising Expenditures
'04/'05 Top TV and Cable Product Categories vs. Year Ago
| TOP 10 TELEVISION CATEGORIES |
|
|
'04/'05 |
'03/'04 |
|
| Rank |
Category |
$ (000) |
$ (000) |
( -/+) |
% Change |
| 1 |
AUTOS, AUTO ACCESS & EQUIP |
$4,576,256.00 |
$4,277,913.00 |
$298,343.00 |
6.97
|
| 2 |
MEDICINES |
$4,051,429.00
|
$4,187,592.90
|
-$136,163.90 |
-3.25
|
| 3 |
TELECOMMUNICATIONS
|
$2,739,239.00
|
$2,465,916.30
|
$273,322.70
|
11.08
|
| 4 |
FINANCIAL
|
$2,588,419.00
|
$2,362,973.30
|
$225,445.70
|
9.54
|
| 5 |
RESTAURANTS |
$2,401,916.00
|
$2,167,657.80
|
$234,258.20
|
10.80
|
| 6 |
MEDIA/ADV
|
$2,225,125.40
|
$2,165,651.30
|
$59,474.10
|
2.74
|
| 7 |
RETAIL
|
$2,082,680.30
|
$2,117,779.60
|
-$35,099.30
|
-1.65
|
| 8 |
GOV/POLITICS & ORG
|
$1,771,732.50
|
$1,521,592.70
|
$250,139.80
|
16.43
|
| 9 |
BEVERAGES
|
$1,245,219.00
|
$1,149,070.40
|
$96,148.60
|
8.36
|
| 10 |
HYGIENE/HEALTH
|
$1,222,742.30
|
$1,243,571.60
|
-$20,829.30
|
-1.67
|
| THE TOP 5 HIGHEST TV INCREASES |
| |
|
'04/'05 |
'03/'04
|
|
| Rank |
Category |
$ (000) |
$ (000) |
( -/+) |
| |
|
|
|
|
| 1 |
AUTO/AUTO ACC & EQUIP
|
$4,576,256.00
|
$4,277,913.00
|
$298,343.00
|
| 2 |
TELECOMMUNICATIONS
|
$2,739,239.00
|
$2,465,916.30
|
$273,322.70
|
| 3 |
GOV/POLITICS & ORG
|
$1,771,732.50
|
$1,521,592.70
|
$250,139.80
|
| 4 |
RESTAURANTS
|
$2,401,916.00
|
$2,167,657.80
|
$234,258.20
|
| 5 |
FINANCIAL
|
$2,588,419.00
|
$2,362,973.30
|
$225,445.70
|
| THE TOP 10 CABLE PRODUCT CATEGORIES OVERVIEW |
| |
|
'04/'05
|
'03/'04
|
|
|
| Rank |
Category |
$ (000)
|
$ (000)
|
( -/+)
|
% Change
|
| |
|
|
|
|
|
| 1 |
AUTO/AUTO ACC & EQUIP
|
$1,409,763.50
|
$1,203,614.00
|
$206,149.50
|
17.12
|
| 2 |
MEDICINES
|
$1,191,260.90
|
$1,032,480.20
|
$158,780.70
|
15.37
|
| 3 |
FINANCIAL |
$949,413.70
|
$880,794.30
|
$68,619.40
|
7.79
|
| 4 |
TELECOMMUNICATIONS
|
$851,382.90
|
$813,324.50
|
$38,058.40
|
4.67
|
| 5 |
RETAIL
|
$759,798.90
|
$716,830.10
|
$42,968.80
|
5.99
|
| 6 |
MEDIA/ADV
|
$722,702.70
|
$608,914.90
|
$113,787.80
|
18.68
|
| 7 |
RESTAURANTS
|
$680,108.10
|
$534,964.90
|
$145,143.20
|
27.13
|
| 8 |
GAMES, TOYS
|
$527,439.10
|
$481,544.90
|
$45,894.20
|
9.53
|
| 9 |
INSURANCE
|
$522,383.20
|
$382,770.40
|
$139,612.80
|
36.47
|
| 10 |
PUB.TRANSPORATION
|
$488,272.90
|
$479,565.80
|
$8,707.10
|
1.81
|
| TOP 5 HIGHEST CABLE INCREASES |
| |
|
'04/'05 |
'03/'04 |
|
|
| Rank |
Category |
$ (000) |
$ (000) |
( -/+) |
% Change |
| |
|
|
|
|
|
| 1 |
AUTO/AUTO ACC & EQUIP
|
$1,409,763.50
|
$1,203,614.00
|
$206,149.50
|
17.12
|
| 2 |
MEDICINES
|
$1,191,260.90
|
$1,032,480.20
|
$158,780.70
|
15.37
|
| 3 |
RESTAURANTS
|
$680,108.10
|
$534,964.90
|
$145,143.20
|
27.13
|
| 4 |
INSURANCE
|
$522,383.20
|
$382,770.40
|
$139,612.80
|
36.47
|
| 5 |
MEDIA/ADV
|
$722,702.70
|
$608,914.90
|
$113,787.80
|
18.68
|
Source: CAB analysis of Stradegy Data
|
|
|
|
