| During the 2004/05 Broadcast Season, National Television generated $43.3 Billion in advertising revenues, up a healthy 4.8% from year ago. Cable ad revenue jumped an astounding 13% to $16 Billion, capturing 37% of the total pie. Broadcasts revenue declined slighty, dropping its share of total TV revenue down 5%. |
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04/05 $(000) |
03/04 $(000) |
% Change |
+/- Change ($000) |
| Broadcast TV |
$23,193,827.00 |
$23,298,193.10 |
-0.4% |
-104,366.10 |
| Share % |
53.5% |
56.30% |
-4.9% |
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| Syndication TV |
$4,076,816.50 |
$3,823,279.40 |
6.6% |
253,537.10 |
| Share % |
9.4% |
9.30% |
1.2% |
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| Cable TV |
$16,042,822.60 |
$14,194,093.40 |
13.0% |
1,848,729.20 |
| Share % |
37.1% |
34.40% |
7.8% |
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| Grand Total |
$43,313,466.10 |
$41,315,565.90 |
4.8% |
$1,997,900.20 |
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| Source: CAB analysis of Stradegy data. |
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