|
| |
 |
 |
 |
Home : CAB Research : Advertising Expenditures
'05/'06 TV Market Share for Three Mediums
| TELEVISION
ADVERTISING REVENUES |
| |
|
|
|
|
|
|
During the 2005/06 Broadcast Season, National Telelvision generated over $45 Billion in advertising
revenues, up a healthy 15.3% from year ago. Cable ad revenue jumped 5.7% to $17 Billion, capturing
37% of the total pie. |
| |
|
|
|
|
|
|
| |
05/06
$(000) |
04/05
$(000) |
% Change |
+/-
Change |
|
|
| Broadcast TV |
$24,263,863.8 |
$23,193,778.0 |
04.6% |
$1,070,085.8 |
|
|
| Share % |
53.2% |
53.5% |
-00.5% |
|
|
|
| |
|
|
|
|
|
|
| Syndication TV |
$4,316,183.2 |
$4,076,816.5 |
05.9% |
$239,366.7 |
|
|
| Share % |
09.5% |
09.4% |
01.1% |
|
|
|
| |
|
|
|
|
|
|
| Cable TV |
$16,952,884.8 |
$16,042,450.1 |
05.7% |
$910,434.7 |
|
|
| Share % |
37.2% |
37.0% |
00.5% |
|
|
|
| |
|
|
|
|
|
|
| |
|
|
|
|
|
|
| Grand Total |
$45,532,931.8 |
$43,313,044.6 |
15.3% |
$2,219,887.2 |
|
|
| |
|
|
|
|
|
|
| |
|
|
|
|
|
|
| Source: CAB analysis
of TNS data. |
|
|
|
|
