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1Q '01 Top 20 Cable Advertiser Gainers
CABLE ADVERTISER INCREASES |
1Q '01 vs 1Q '00 |
$(000) |
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RANK |
ADVERTISER |
1Q '01 |
1Q '00 |
$ CHANGE |
% CHANGE |
1 |
AOL TIME WARNER INC |
$72,280.9 |
$27,076.2 |
$45,204.7 |
167.0% |
2 |
AT&T CORP |
$49,320.1 |
$18,351.2 |
$30,968.9 |
168.8% |
3 |
MIND & SPIRIT INC |
$25,732.3 |
$0.0 |
$25,732.3 |
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4 |
WALT DISNEY CO |
$33,669.5 |
$21,160.1 |
$12,509.4 |
59.1% |
5 |
CASTALIAN MUSIC |
$18,258.0 |
$6,103.8 |
$12,154.2 |
199.1% |
6 |
CITIGROUP INC |
$11,030.7 |
$2,344.3 |
$8,686.4 |
370.5% |
7 |
CHAMPION ENTERPRISES INC |
$10,058.1 |
$1,466.9 |
$8,591.2 |
585.7% |
8 |
SYLVAN LEARNING SYSTEMS INC |
$13,723.2 |
$5,792.6 |
$7,930.6 |
136.9% |
9 |
PFIZER INC |
$32,013.7 |
$24,101.5 |
$7,912.2 |
32.8% |
10 |
RAZOR & TIE MUSIC |
$11,657.4 |
$3,953.5 |
$7,703.9 |
194.9% |
11 |
DIAGEO PLC |
$31,884.2 |
$24,339.9 |
$7,544.3 |
31.0% |
12 |
NEW YORK LIFE INSURANCE CO |
$8,054.9 |
$922.4 |
$7,132.5 |
773.3% |
13 |
RAYMOND JAMES FINANCIAL INC |
$6,791.9 |
$113.8 |
$6,678.1 |
5868.3% |
14 |
CAPITAL ONE FINANCIAL CORP |
$8,312.2 |
$1,696.7 |
$6,615.5 |
389.9% |
15 |
NOVELL INC |
$6,331.4 |
$0.0 |
$6,331.4 |
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16 |
BANK OF AMERICA CORP |
$5,984.1 |
$0.0 |
$5,984.1 |
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17 |
ALIGN TECHNOLGY |
$5,832.4 |
$0.0 |
$5,832.4 |
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18 |
UNILEVER |
$24,933.2 |
$19,383.0 |
$5,550.2 |
28.6% |
19 |
PROGRESSIVE CORP |
$18,511.6 |
$13,460.5 |
$5,051.1 |
37.5% |
20 |
AMERIDEBT |
$5,026.1 |
$0.0 |
$5,026.1 |
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Source: CAB compilation of AdSpender data
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