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Home : CAB Research : Advertising Expenditures
1Q '01 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTISERS OF 1Q '01 |
| JANUARY - MARCH 2001 |
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| RANK |
ADVERTISER |
$(000) |
| 1 |
AOL TIME WARNER INC |
$72,280.9 |
| 2 |
PHILIP MORRIS COS INC |
$57,717.2 |
| 3 |
GENERAL MOTORS CORP |
$55,535.1 |
| 4 |
PROCTER & GAMBLE CO |
$52,241.1 |
| 5 |
AT&T CORP |
$49,320.1 |
| 6 |
WORLDCOM INC |
$35,510.8 |
| 7 |
WALT DISNEY CO |
$33,669.5 |
| 8 |
GLAXOSMITHKLINE PLC |
$32,375.9 |
| 9 |
PFIZER INC |
$32,013.7 |
| 10 |
DIAGEO PLC |
$31,884.2 |
| 11 |
GENERAL MILLS INC |
$31,729.6 |
| 12 |
FORD MOTOR CO |
$30,447.6 |
| 13 |
SONY CORP |
$27,586.6 |
| 14 |
MIND & SPIRIT INC |
$25,732.3 |
| 15 |
UNILEVER |
$24,933.2 |
| 16 |
DAIMLERCHRYSLER AG |
$24,475.6 |
| 17 |
JOHNSON & JOHNSON |
$23,033.7 |
| 18 |
NATIONAL AMUSEMENTS INC |
$20,706.2 |
| 19 |
TOYOTA MOTOR CORP |
$20,252.8 |
| 20 |
AMERITRADE HOLDING CORP |
$19,401.5 |
| 21 |
PROGRESSIVE CORP |
$18,511.6 |
| 22 |
CASTALIAN MUSIC |
$18,258.0 |
| 23 |
SPRINT CORP |
$18,021.8 |
| 24 |
PEPSICO INC |
$16,859.5 |
| 25 |
US GOVT |
$16,546.8 |
| 26 |
MARS INC |
$15,309.1 |
| 27 |
AMERICAN HOME PDTS CORP |
$15,087.0 |
| 28 |
NESTLE SA |
$14,934.8 |
| 29 |
PHARMACIA CORP |
$14,599.5 |
| 30 |
CLOROX CO |
$14,579.3 |
| 31 |
ROCHE HOLDINGS LTD |
$14,140.3 |
| 32 |
SYLVAN LEARNING SYSTEMS INC |
$13,723.2 |
| 33 |
TRICON GLOBAL RESTAURANTS INC |
$13,666.8 |
| 34 |
HONDA MOTOR CO LTD |
$13,581.1 |
| 35 |
AMERICAN EXPRESS CO |
$13,282.1 |
| 36 |
RALSTON PURINA CO |
$13,242.0 |
| 37 |
KELLOGG CO |
$13,223.4 |
| 38 |
MERCK & CO INC |
$13,197.3 |
| 39 |
GATEWAY INC |
$12,651.8 |
| 40 |
WAL-MART STORES INC |
$12,526.8 |
| 41 |
MICROSOFT CORP |
$12,238.5 |
| 42 |
CAMPBELL SOUP CO |
$11,845.1 |
| 43 |
MCDONALDS CORP |
$11,844.9 |
| 44 |
RAZOR & TIE MUSIC |
$11,657.4 |
| 45 |
CITIGROUP INC |
$11,030.7 |
| 46 |
LOREAL SA |
$10,870.8 |
| 47 |
DAIRY MGT INC |
$10,831.7 |
| 48 |
MATTEL INC |
$10,721.2 |
| 49 |
HERSHEY FOODS CORP |
$10,360.2 |
| 50 |
VIVENDI UNIVERSAL SA |
$10,241.4 |
Source: CAB compilation of AdSpender data
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