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Home : CAB Research : Advertising Expenditures
1Q '01 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION CATEGORIES FOR 1Q ’01 |
All amounts are displayed in (000) |
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| Rank |
Category |
1Q ‘01 |
1Q ‘00 |
$ Change |
% Change |
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| 1 |
AUTOS, AUTO ACCESS & EQUIP |
$934,478.4 |
$939,783.9 |
-$5,305.5 |
-0.6% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$882,525.6 |
$810,585.2 |
$71,940.4 |
8.9% |
| 3 |
FINANCIAL |
$630,011.6 |
$592,487.9 |
$37,523.7 |
6.3% |
| 4 |
MEDIA & ADVERTISING |
$445,301.6 |
$461,503.0 |
-$16,201.4 |
-3.5% |
| 5 |
RESTAURANTS |
$388,620.3 |
$396,632.8 |
-$8,012.5 |
-2.0% |
| 6 |
TELECOMMUNICATIONS |
$379,932.9 |
$389,767.9 |
-$9,835.0 |
-2.5% |
| 7 |
RETAIL |
$370,393.7 |
$336,108.3 |
$34,285.4 |
10.2% |
| 8 |
COMPUTERS, SOFTWARE, INTERNET |
$356,089.9 |
$350,041.5 |
$6,048.4 |
1.7% |
| 9 |
DIRECT RESPONSE COMPANIES |
$318,315.6 |
$238,887.6 |
$79,428.0 |
33.2% |
| 10 |
PREPARED FOODS |
$251,478.6 |
$240,754.2 |
$10,724.4 |
4.5% |
THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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| Rank |
Category |
1Q ’01 |
1Q ’00 |
$ Change |
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| 1 |
DIRECT RESPONSE COMPANIES |
$318,315.6 |
$238,887.6 |
$79,428.0 |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$882,525.6 |
$810,585.2 |
$71,940.4 |
| 3 |
FINANCIAL |
$630,011.6 |
$592,487.9 |
$37,523.7 |
| 4 |
RETAIL |
$370,393.7 |
$336,108.3 |
$34,285.4 |
| 5 |
DAIRY, PRODUCE, MEAT & BAKERY GOODS |
$175,046.2 |
$144,257.9 |
$30,788.3 |
CABLE TELEVISION CATEGORY OVERVIEW |
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THE TOP 10 CABLE CATEGORIES FOR 1Q ’01 |
All amounts are displayed in (000) |
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| Rank |
Category |
1Q ‘01 |
1Q ‘00 |
$ Change |
% Change |
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| 1 |
FINANCIAL |
$201,870.5 |
$179,728.6 |
$22,141.9 |
12.3% |
| 2 |
DIRECT RESPONSE COMPANIES |
$199,845.4 |
$159,985.0 |
$39,860.4 |
24.9% |
| 3 |
AUTO, AUTO ACCESS & EQUIP |
$198,946.1 |
$202,072.7 |
-$3,126.6 |
-1.5% |
| 4 |
MEDICINES & PROPRIETARY REMEDIES |
$191,269.9 |
$193,584.4 |
-$2,314.5 |
-1.2% |
| 5 |
MEDIA & ADVERTISING |
$117,149.1 |
$119,106.7 |
-$1,957.6 |
-1.6% |
| 6 |
RETAIL |
$113,697.5 |
$115,744.8 |
-$2,047.3 |
-1.8% |
| 7 |
COMPUTERS, SOFTWARE, INTERNET |
$111,722.1 |
$89,723.7 |
$21,998.4 |
24.5% |
| 8 |
TELECOMMUNICATIONS |
$110,190.9 |
$104,259.1 |
$5,931.8 |
5.7% |
| 9 |
PUBLIC TRANSPRTN, HOTELS & RESORTS |
$89,178.3 |
$74,962.6 |
$14,215.7 |
19.0% |
| 10 |
PREPARED FOODS |
$82,280.7 |
$78,621.5 |
$3,659.2 |
4.7% |
THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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| Rank |
Category |
1Q ‘01 |
1Q ‘00 |
$ Change |
% Change |
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| 1 |
DIRECT RESPONSE COMPANIES |
$199,845.4 |
$159,985.0 |
$39,860.4 |
24.9% |
| 2 |
FINANCIAL |
$201,870.5 |
$179,728.6 |
$22,141.9 |
12.3% |
| 3 |
COMPUTERS, SOFTWARE, INTERNET |
$111,722.1 |
$89,723.7 |
$21,998.4 |
24.5% |
| 4 |
MISC SERVICES & AMUSEMENTS |
$69,589.0 |
$50,802.2 |
$18,786.8 |
37.0% |
| 5 |
DAIRY, PRODUCE, MEAT & BAKED GOODS |
$63,522.2 |
$48,339.8 |
$15,182.4 |
31.4% |
CATEGORIES WITH CABLE INCREASES |
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| Listed below are the Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
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Cable Share |
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Broadcast Share |
Syndicated Share |
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Category |
1Q ‘01 |
1Q ‘00 |
+ / - |
1Q ‘01 |
1Q ‘00 |
+ / - |
1Q ’01 |
1Q ’00 |
+ / - |
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| Food & Beverages: Comb Copy |
100.0% |
73.7% |
+26.3% |
0.0% |
26.3% |
-26.3% |
0.0% |
0.0% |
0.0% |
| Misc Merchandise |
76.5% |
53.4% |
+23.1% |
20.5% |
43.7% |
-23.2% |
3.0% |
2.9% |
0.1% |
| Toiletries, Hyg Gds, Skin Cr-Men |
40.8% |
21.1% |
+19.7% |
54.8% |
64.7% |
-10.0% |
4.4% |
14.2% |
-9.8% |
| General |
25.6% |
13.5% |
+12.1% |
67.4% |
75.4% |
-8.0% |
7.0% |
11.1% |
-4.1% |
| Business & Technology |
30.6% |
24.0% |
+6.6% |
69.2% |
75.9% |
-6.6% |
0.2% |
0.1% |
0.0% |
| Computers, Software, Internet |
31.4% |
25.6% |
+5.7% |
64.4% |
69.3% |
-4.9% |
4.2% |
5.0% |
-0.8% |
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Public Trans, Hotels & Resorts |
50.8% |
46.5% |
+4.3% |
44.8% |
47.0% |
-2.2% |
4.4% |
6.5% |
-2.0% |
| Confectionery & Snacks |
28.0% |
24.4% |
+3.6% |
55.2% |
57.2% |
-2.0% |
16.7% |
18.4% |
-1.7% |
| Audio & Video Equipment & Supp |
36.9% |
33.4% |
+3.5% |
56.1% |
59.3% |
-3.2% |
6.9% |
7.3% |
-0.3% |
Source: CAB compilation of CMR Data
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