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1Q '02 Top 20 Cable Advertiser Gainers
CABLE ADVERTISER INCREASES |
1Q '01 vs 1Q '00 |
$ (000) |
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RANK |
ADVERTISER |
1Q '02 |
1Q '01 |
$ CHANGE |
% CHANGE |
1 |
VERIZON COMMUNICATIONS |
$11,530.3 |
$248.9 |
$11,281.4 |
4532.5% |
2 |
US GOVT |
$27,282.3 |
$16,953.2 |
$10,329.1 |
60.9% |
3 |
AT&T WIRELESS SERVICES INC |
$8,868.6 |
$105.8 |
$8,762.8 |
8282.4% |
4 |
DELL COMPUTER CORP |
$12,055.1 |
$5,041.5 |
$7,013.6 |
139.1% |
5 |
IBM CORP |
$10,562.6 |
$3,732.1 |
$6,830.5 |
183.0% |
6 |
PROCTER & GAMBLE CO |
$63,789.4 |
$57,110.7 |
$6,678.7 |
11.7% |
7 |
TELECOM |
$6,675.1 |
$0.0 |
$6,675.1 |
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8 |
AMERIX CORP |
$6,352.5 |
$59.2 |
$6,293.3 |
10630.6% |
9 |
XM SATELLITE RADIO INC |
$6,069.3 |
$0.0 |
$6,069.3 |
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10 |
VIVENDI UNIVERSAL SA |
$16,329.5 |
$10,340.1 |
$5,989.4 |
57.9% |
11 |
DATEK ONLINE HOLDING CORP |
$11,337.4 |
$5,753.7 |
$5,583.7 |
97.0% |
12 |
TRIARC COS INC |
$4,768.5 |
$4.1 |
$4,764.4 |
116204.9% |
13 |
SEGA CORP |
$4,555.1 |
$0.0 |
$4,555.1 |
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14 |
NATIONAL AMUSEMENTS INC |
$26,504.0 |
$22,002.1 |
$4,501.9 |
20.5% |
15 |
AMERIDEBT |
$9,568.9 |
$5,070.3 |
$4,498.6 |
88.7% |
16 |
ING GROEP NV |
$4,586.8 |
$124.6 |
$4,462.2 |
3581.2% |
17 |
INTERBREW SA |
$4,369.8 |
$50.9 |
$4,318.9 |
8485.1% |
18 |
PROFINA DEBT SOLUTIONS ORG |
$6,547.5 |
$2,289.1 |
$4,258.4 |
186.0% |
19 |
HASBRO INC |
$10,536.9 |
$6,291.5 |
$4,245.4 |
67.5% |
20 |
AMERIQUEST MORTGAGE CO |
$4,379.3 |
$178.9 |
$4,200.4 |
2347.9% |
Source: CAB compilation of AdSpender data
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