|
| |
 |
 |
 |
Home : CAB Research : Advertising Expenditures
1Q '02 Top 50 Cable Advertisers
TOP 50 CABLE ADVERTIERS OF 1Q '02 |
| JANUARY - MARCH 2002 |
| RANKED BY $ |
| |
|
|
| RANK |
ADVERTISER |
$ (000) |
| 1 |
PROCTER & GAMBLE CO |
$63,789.4 |
| 2 |
AOL TIME WARNER INC |
$61,725.6 |
| 3 |
GENERAL MOTORS CORP |
$53,672.4 |
| 4 |
PHILIP MORRIS COS INC |
$47,999.3 |
| 5 |
GENERAL MILLS INC |
$36,925.1 |
| 6 |
PFIZER INC |
$32,088.2 |
| 7 |
AT&T CORP |
$31,649.5 |
| 8 |
WORLDCOM INC |
$30,186.0 |
| 9 |
WALT DISNEY CO |
$28,891.5 |
| 10 |
GLAXOSMITHKLINE PLC |
$27,657.7 |
| 11 |
US GOVT |
$27,282.3 |
| 12 |
NATIONAL AMUSEMENTS INC |
$26,504.0 |
| 13 |
JOHNSON & JOHNSON |
$25,473.9 |
| 14 |
TOYOTA MOTOR CORP |
$22,494.3 |
| 15 |
PEPSICO INC |
$20,100.0 |
| 16 |
DAIMLERCHRYSLER AG |
$19,264.5 |
| 17 |
FORD MOTOR CO |
$18,401.5 |
| 18 |
MERCK & CO INC |
$17,177.0 |
| 19 |
KELLOGG CO |
$17,166.6 |
| 20 |
UNILEVER |
$16,939.8 |
| 21 |
SONY CORP |
$16,687.4 |
| 22 |
VIVENDI UNIVERSAL SA |
$16,329.5 |
| 23 |
WYETH |
$16,219.3 |
| 24 |
CLOROX CO |
$15,860.0 |
| 25 |
CAMPBELL SOUP CO |
$15,351.1 |
| 26 |
TRICON GLOBAL RESTAURANTS INC |
$14,881.3 |
| 27 |
DIAGEO PLC |
$13,963.7 |
| 28 |
MATTEL INC |
$13,165.2 |
| 29 |
HONDA MOTOR CO LTD |
$13,102.2 |
| 30 |
MCDONALDS CORP |
$13,021.7 |
| 31 |
AMERITRADE HOLDING CORP |
$12,211.5 |
| 32 |
DELL COMPUTER CORP |
$12,055.1 |
| 33 |
PROGRESSIVE CORP |
$11,866.8 |
| 34 |
MARS INC |
$11,764.4 |
| 35 |
VERIZON COMMUNICATIONS |
$11,530.3 |
| 36 |
DATEK ONLINE HOLDING CORP |
$11,337.4 |
| 37 |
WAL-MART STORES INC |
$11,275.4 |
| 38 |
NEWS CORP LTD |
$11,150.5 |
| 39 |
SYLVAN LEARNING SYSTEMS INC |
$11,089.5 |
| 40 |
NESTLE SA |
$10,962.9 |
| 41 |
IBM CORP |
$10,562.6 |
| 42 |
HASBRO INC |
$10,536.9 |
| 43 |
RAZOR & TIE MUSIC |
$10,198.4 |
| 44 |
AMERIDEBT |
$9,568.9 |
| 45 |
KIMBERLY-CLARK CORP |
$9,471.0 |
| 46 |
MICROSOFT CORP |
$9,403.6 |
| 47 |
WALGREEN CO |
$9,371.7 |
| 48 |
LOREAL SA |
$9,311.2 |
| 49 |
CASTALIAN MUSIC LLC |
$9,287.8 |
| 50 |
PHARMACIA CORP |
$9,025.2 |
Source: CAB compilation of AdSpender data
|
|
|
|
