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Home : CAB Research : Advertising Expenditures
1Q '02 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION CATEGORY OVERVIEW |
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The Top 10 Total Television Categories for 1Q ‘02 |
All amounts are displayed in (000) |
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| Rank |
Category |
1Q ‘02 |
1Q ‘01 |
$ Change |
% Change |
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| 1 |
AUTOS, AUTO ACCESS & EQUIP |
$975,727.9 |
$936,832.0 |
$38,895.9 |
4.2% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$767,005.2 |
$885,188.8 |
-$118,183.6 |
-13.4% |
| 3 |
FINANCIAL |
$529,847.1 |
$633,795.2 |
-$103,948.1 |
-16.4% |
| 4 |
MEDIA & ADVERTISING |
$489,119.6 |
$447,466.5 |
$41,653.1 |
9.3% |
| 5 |
RESTAURANTS |
$443,536.3 |
$389,651.5 |
$53,884.8 |
13.8% |
| 6 |
TELECOMMUNICATIONS |
$415,039.7 |
$380,807.6 |
$34,232.1 |
9.0% |
| 7 |
RETAIL |
$356,866.8 |
$371,305.0 |
-$14,438.2 |
-3.9% |
| 8 |
DIRECT RESPONSE COMPANIES |
$339,161.0 |
$321,180.0 |
$17,981.0 |
5.6% |
| 9 |
BEVERAGES |
$254,078.9 |
$232,890.6 |
$21,188.3 |
9.1% |
| 10 |
PREPARED FOODS |
$243,414.4 |
$251,941.6 |
-$8,527.2 |
-3.4% |
| Highest $ Increases: |
All amounts are displayed in (000) |
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| Category |
1Q ‘02 |
1Q ‘01 |
$ Change |
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| BEER & WINE |
$222,790.0 |
$157,461.3 |
$65,328.7 |
| RESTAURANTS |
$443,536.3 |
$389,651.5 |
$53,884.8 |
| MEDIA & ADVERTISING |
$489,119.6 |
$447,466.5 |
$41,653.1 |
| AUTOS, AUTO ACCESS & EQUIP |
$975,727.9 |
$936,832.0 |
$38,895.9 |
| GAMES, TOYS & HOBBYCRAFT |
$120,998.3 |
$82,867.9 |
$38,130.4 |
CABLE TELEVISION CATEGORY OVERVIEW |
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The Top 10 Cable Television Categories for 1Q ‘02 |
All amounts are displayed in (000) |
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| Rank |
Category |
1Q ‘02 |
1Q ‘01 |
$ Change |
% Change |
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| 1 |
DIRECT RESPONSE COMPANIES |
$191,331.8 |
$202,603.7 |
-$11,271.9 |
-5.6% |
| 2 |
AUTO, AUTO ACCESS & EQUIP |
$180,508.6 |
$201,299.7 |
-$20,791.1 |
-10.3% |
| 3 |
FINANCIAL |
$160,504.4 |
$203,097.1 |
-$42,592.7 |
-21.0% |
| 4 |
MEDICINES & PROPRIETARY REMEDIES |
$154,902.7 |
$192,411.0 |
-$37,508.3 |
-19.5% |
| 5 |
MEDIA & ADVERTISING |
$117,420.2 |
$117,589.1 |
-$168.9 |
-0.1% |
| 6 |
TELECOMMUNICATIONS |
$103,860.6 |
$111,065.6 |
-$7,205.0 |
-6.5% |
| 7 |
RETAIL |
$85,132.5 |
$114,458.8 |
-$29,326.3 |
-25.6% |
| 8 |
RESTAURANTS |
$80,984.6 |
$82,707.2 |
-$1,722.6 |
-2.1% |
| 9 |
PUBLIC TRANS, HOTELS & RESORTS |
$74,900.0 |
$89,901.5 |
-$15,001.5 |
-16.7% |
| 10 |
COMPUTERS, SOFTWARE, INTERNET |
$73,331.0 |
$109,769.4 |
-$36,438.4 |
-33.2% |
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The following categories led the way in terms of Dollar Growth |
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All amounts are displayed in (000) |
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| Rank |
Category |
1Q ‘02 |
1Q ‘01 |
$ Change |
% Change |
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| 1 |
GAMES, TOYS & HOBBYCRAFT |
$61,725.8 |
$40,173.5 |
$21,552.3 |
53.6% |
| 2 |
GOVERNMENT, POLITICS & ORG |
$44,320.1 |
$25,706.1 |
$18,614.0 |
72.4% |
| 3 |
COSMETICS & BEAUTY AIDS |
$24,338.4 |
$18,937.6 |
$5,400.8 |
28.5% |
| 4 |
HOUSEHOLD SUPPLIES |
$26,584.6 |
$24,199.9 |
$2,384.7 |
9.9% |
| 5 |
DEPARTMENT STORES |
$10,376.1 |
$8,890.3 |
$1,485.8 |
16.7% |
Source: CAB compilation of CMR Data
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