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1Q '03 Top 20 Cable Advertiser Gainers
TOP 20 CABLE ADVERTISER INCREASES |
1Q '03 vs 1Q '02 |
$(000) |
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RANK |
ADVERTISER |
1Q '03 |
1Q '02 |
$ CHANGE |
% CHANGE |
1 |
GENERAL MOTORS CORP |
$85,462.0 |
$53,672.4 |
$31,789.6 |
59.2% |
2 |
PROCTER & GAMBLE CO |
$85,626.3 |
$62,425.4 |
$23,200.9 |
37.2% |
3 |
JOHNSON & JOHNSON |
$42,295.1 |
$25,329.7 |
$16,965.4 |
67.0% |
4 |
SONY CORP |
$32,969.4 |
$16,687.4 |
$16,282.0 |
97.6% |
5 |
PETMEDS EXPRESS INC |
$20,210.7 |
$4,411.0 |
$15,799.7 |
358.2% |
6 |
WALT DISNEY CO |
$43,947.8 |
$28,891.5 |
$15,056.3 |
52.1% |
7 |
DELL COMPUTER CORP |
$26,027.4 |
$12,055.1 |
$13,972.3 |
115.9% |
8 |
MICROSOFT CORP |
$22,873.0 |
$9,403.6 |
$13,469.4 |
143.2% |
9 |
FORD MOTOR CO |
$28,833.1 |
$18,401.5 |
$10,431.6 |
56.7% |
10 |
BMW AG |
$11,741.6 |
$1,827.0 |
$9,914.6 |
542.7% |
11 |
MARS INC |
$21,074.2 |
$11,764.4 |
$9,309.8 |
79.1% |
12 |
BOWFLEX INC |
$15,221.4 |
$5,920.9 |
$9,300.5 |
157.1% |
13 |
GATEWAY INC |
$15,828.0 |
$6,986.1 |
$8,841.9 |
126.6% |
14 |
SEARS ROEBUCK & CO |
$17,897.6 |
$9,347.4 |
$8,550.2 |
91.5% |
15 |
VIDEO TITLES MISC |
$16,066.6 |
$8,529.1 |
$7,537.5 |
88.4% |
16 |
APOLLO GROUP |
$9,543.9 |
$2,100.9 |
$7,443.0 |
354.3% |
17 |
CONSUMERINFO.COM INC |
$7,993.7 |
$1,216.8 |
$6,776.9 |
556.9% |
18 |
TAP PHARMACEUTICALS INC |
$6,849.9 |
$118.7 |
$6,731.2 |
5670.8% |
19 |
E-LOAN INC |
$6,494.2 |
$0.0 |
$6,494.2 |
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20 |
KIA MOTORS CORP |
$13,778.4 |
$7,335.3 |
$6,443.1 |
87.8% |
Source: CAB compilation of AdSpender data
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