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1Q '04 Top 20 Cable Advertiser Gainers
CABLE ADVERTISER INCREASES |
1Q '04 vs 1Q '03 |
$(000) |
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RANK |
ADVERTISER |
1Q '04 |
1Q '03 |
$ CHANGE |
% CHANGE |
1 |
PROCTER & GAMBLE CO |
$140,281.2 |
$85,439.0 |
$54,842.2 |
64.2% |
2 |
GLAXOSMITHKLINE PLC |
$49,631.0 |
$24,236.5 |
$25,394.5 |
104.8% |
3 |
NOVARTIS AG |
$30,367.3 |
$13,169.4 |
$17,197.9 |
130.6% |
4 |
PEOPLEPC INC |
$15,451.8 |
$731.3 |
$14,720.5 |
2013.0% |
5 |
WALT DISNEY CO |
$54,511.4 |
$43,974.6 |
$10,536.7 |
24.0% |
6 |
NISSAN MOTOR CO LTD |
$20,066.3 |
$9,731.7 |
$10,334.5 |
106.2% |
7 |
SBC COMMUNICATIONS INC |
$17,099.7 |
$7,488.3 |
$9,611.4 |
128.4% |
8 |
BERKSHIRE HATHAWAY INC |
$18,624.7 |
$9,217.8 |
$9,406.9 |
102.1% |
9 |
IAC/INTERACTIVECORP |
$22,735.2 |
$13,412.0 |
$9,323.2 |
69.5% |
10 |
HASBRO INC |
$17,762.3 |
$8,875.6 |
$8,886.6 |
100.1% |
11 |
PEPSICO INC |
$31,285.9 |
$22,403.2 |
$8,882.7 |
39.6% |
12 |
HOME DEPOT INC |
$18,032.7 |
$9,184.8 |
$8,847.9 |
96.3% |
13 |
SCOOTER STORE INC |
$9,425.4 |
$713.3 |
$8,712.2 |
1221.5% |
14 |
IDEAVILLAGE.COM |
$10,610.0 |
$1,919.5 |
$8,690.5 |
452.8% |
15 |
FUJI HEAVY INDUSTRIES LTD |
$15,618.2 |
$7,106.8 |
$8,511.5 |
119.8% |
16 |
NEXTEL COMMUNICATIONS INC |
$9,034.4 |
$668.4 |
$8,366.0 |
1251.7% |
17 |
GATEWAY INC |
$23,922.3 |
$15,827.9 |
$8,094.5 |
51.1% |
18 |
MCDONALDS CORP |
$20,890.3 |
$13,111.1 |
$7,779.2 |
59.3% |
19 |
SQUARE ENIX CO LTD |
$7,530.0 |
$2.1 |
$7,527.9 |
355088.2% |
20 |
SHARPER IMAGE CORP |
$10,830.7 |
$3,572.5 |
$7,258.2 |
203.2% |
Source: CAB compilation of strADegy data
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