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Home : CAB Research : Advertising Expenditures
1Q '04 Top 50 Cable Advertisers
| TOP 50 CABLE ADVERTISERS OF 1Q '04 |
| JANUARY - MARCH 2004 |
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| RANK |
ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE CO |
$140,281 |
| 2 |
GENERAL MOTORS CORP |
$75,632.7 |
| 3 |
WALT DISNEY CO |
$54,511.4 |
| 4 |
GLAXOSMITHKLINE PLC |
$49,631.0 |
| 5 |
JOHNSON & JOHNSON |
$49,067.3 |
| 6 |
ALTRIA GROUP INC |
$47,547.1 |
| 7 |
TIME WARNER INC |
$41,555.8 |
| 8 |
SONY CORP |
$39,953.7 |
| 9 |
PFIZER INC |
$37,316.3 |
| 10 |
PUBLIC SERVICE ANN |
$32,044.1 |
| 11 |
DELL COMPUTER CORP |
$31,887.8 |
| 12 |
PEPSICO INC |
$31,285.9 |
| 13 |
NOVARTIS AG |
$30,367.3 |
| 14 |
GENERAL MILLS INC |
$27,501.5 |
| 15 |
MARS INC |
$26,713.0 |
| 16 |
KELLOGG CO |
$26,194.0 |
| 17 |
DAIMLERCHRYSLER AG |
$24,048.8 |
| 18 |
GATEWAY INC |
$23,922.3 |
| 19 |
FORD MOTOR CO |
$23,240.4 |
| 20 |
HYUNDAI CORP |
$23,184.1 |
| 21 |
NATIONAL AMUSEMENTS INC |
$22,988.2 |
| 22 |
IAC/INTERACTIVECORP |
$22,735.2 |
| 23 |
PROGRESSIVE CORP |
$21,981.6 |
| 24 |
YUM BRANDS INC |
$21,948.2 |
| 25 |
WORLDCOM INC |
$21,675.9 |
| 26 |
TOYOTA MOTOR CORP |
$21,042.1 |
| 27 |
PETMEDS EXPRESS INC |
$20,942.5 |
| 28 |
MCDONALDS CORP |
$20,890.3 |
| 29 |
NISSAN MOTOR CO LTD |
$20,066.3 |
| 30 |
US GOVT |
$19,508.7 |
| 31 |
MICROSOFT CORP |
$18,842.6 |
| 32 |
BERKSHIRE HATHAWAY INC |
$18,624.7 |
| 33 |
NESTLE SA |
$18,457.3 |
| 34 |
RECKITT BENCKISER PLC |
$18,148.4 |
| 35 |
HONDA MOTOR CO LTD |
$18,084.8 |
| 36 |
HOME DEPOT INC |
$18,032.7 |
| 37 |
AT&T CORP |
$17,979.4 |
| 38 |
VERIZON COMMUNICATIONS |
$17,926.6 |
| 39 |
HASBRO INC |
$17,762.3 |
| 40 |
UNILEVER |
$17,647.9 |
| 41 |
SBC COMMUNICATIONS INC |
$17,099.7 |
| 42 |
VIVENDI UNIVERSAL SA |
$16,179.8 |
| 43 |
NEWS CORP LTD |
$15,980.6 |
| 44 |
CLOROX CO |
$15,926.6 |
| 45 |
LOREAL SA |
$15,739.9 |
| 46 |
FUJI HEAVY INDUSTRIES LTD |
$15,618.2 |
| 47 |
PEOPLEPC INC |
$15,451.8 |
| 48 |
RAZOR & TIE DIRECT LLC |
$15,203.1 |
| 49 |
SEARS ROEBUCK & CO |
$14,551.9 |
| 50 |
WYETH |
$13,037.1 |
Source: CAB compilation of strADegy data
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