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Home : CAB Research : Advertising Expenditures
1Q '04 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR 1Q '04 |
All amounts are displayed in (000) |
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| Rank |
Category |
1Q '04 |
1Q '03 |
$ Change |
% Change |
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| 1 |
MEDICINES & PROPRIETARY REMEDIES |
$1,133,016.0 |
$838,001.1 |
$295,015.0 |
35.2% |
| 2 |
AUTOS, AUTO ACCESS & EQUIP |
$1,066,024.1 |
$1,019,210.5 |
$46,813.6 |
4.6% |
| 3 |
FINANCIAL |
$591,348.8 |
$496,620.3 |
$94,728.6 |
19.1% |
| 4 |
MEDIA & ADVERTISING |
$547,957.1 |
$507,369.1 |
$40,588.0 |
8.0% |
| 5 |
RESTAURANTS |
$496,453.2 |
$472,031.5 |
$24,421.7 |
5.2% |
| 6 |
RETAIL |
$418,523.2 |
$356,040.5 |
$62,482.7 |
17.5% |
| 7 |
TELECOMMUNICATIONS |
$404,150.5 |
$348,428.4 |
$55,722.1 |
16.0% |
| 8 |
GOVT, POLITICS & ORGANIZATIONS |
$398,040.4 |
$375,715.5 |
$22,324.9 |
5.9% |
| 9 |
BEVERAGES |
$287,066.1 |
$275,108.0 |
$11,958.1 |
4.3% |
| 10 |
COMPUTERS, SOFTWARE, INTERNET |
$284,785.8 |
$274,431.1 |
$10,354.8 |
3.8% |
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THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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| Rank |
Category |
1Q '04 |
1Q '03 |
$ Change |
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| 1 |
MEDICINES & PROPRIETARY REMEDIES |
$1,133,016.0 |
$838,001.1 |
$295,015.0 |
| 2 |
FINANCIAL |
$591,348.8 |
$496,620.3 |
$94,728.6 |
| 3 |
PUBLIC TRAN, HOTELS & RESORTS |
$236,070.4 |
$166,098.4 |
$69,971.9 |
| 4 |
CONFECTIONERY & SNACKS |
$281,432.7 |
$212,201.9 |
$69,230.8 |
| 5 |
RETAIL |
$418,523.2 |
$356,040.5 |
$62,482.7 |
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CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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| THE TOP 10 CABLE PRODUCT CATEGORIES FOR 1Q '04 |
| All amounts are displayed in (000) |
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| Rank |
Category |
1Q '04 |
1Q '03 |
$ Change |
% Change |
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| 1 |
AUTO, AUTO ACCESS & EQUIP |
$250,535.8 |
$240,863.1 |
$9,672.6 |
4.0% |
| 2 |
MEDICINES & PROPRIETARY REMEDIES |
$248,271.9 |
$170,679.6 |
$77,592.3 |
45.5% |
| 3 |
FINANCIAL |
$201,898.5 |
$190,680.2 |
$11,218.3 |
5.9% |
| 4 |
MEDIA & ADVERTISING |
$148,467.5 |
$121,976.3 |
$26,491.2 |
21.7% |
| 5 |
RETAIL |
$130,361.3 |
$94,962.3 |
$35,399.0 |
37.3% |
| 6 |
PUBLIC TRAN, HOTELS & RESORTS |
$127,711.7 |
$94,860.1 |
$32,851.5 |
34.6% |
| 7 |
RESTAURANTS |
$117,214.5 |
$98,777.4 |
$18,437.2 |
18.7% |
| 8 |
TELECOMMUNICATIONS |
$110,526.5 |
$96,891.7 |
$13,634.9 |
14.1% |
| 9 |
GAMES, TOYS & HOBBYCRAFT |
$86,994.4 |
$59,137.3 |
$27,857.0 |
47.1% |
| 10 |
COMPUTERS, SOFTWARE, INTERNET |
$86,535.4 |
$94,914.8 |
-$8,379.4 |
-8.8% |
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| THE TOP 5 HIGHEST $ INCREASES: |
| All amounts are displayed in (000) |
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| Rank |
Category |
1Q '04 |
Q '03 |
$ Change |
% Change |
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| 1 |
MEDICINES & PROPRIETARY REMEDIES |
$248,271.9 |
$170,679.6 |
$77,592.3 |
45.5% |
| 2 |
RETAIL |
$130,361.3 |
$94,962.3 |
$35,399.0 |
37.3% |
| 3 |
PUBLIC TRAN, HOTELS & RESORTS |
$127,711.7 |
$94,860.1 |
$32,851.5 |
34.6% |
| 4 |
GAMES, TOYS & HOBBYCRAFT |
$86,994.4 |
$59,137.3 |
$27,857.0 |
47.1% |
| 5 |
MEDIA & ADVERTISING |
$148,467.5 |
$121,976.3 |
$26,491.2 |
21.7% |
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Source: CAB compilation of strADegy Data
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