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Home : CAB Research : Advertising Expenditures
1Q '05 Top 20 Cable Advertiser Gainers
TOP 20 CABLE TELEVISION ADVERTISER DOLLAR INCREASES |
1Q '05 |
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1Q '05 |
1Q '04 |
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CATEGORY |
TOTAL TV |
TOTAL TV |
$ CHANGE |
+/- % |
1 |
TIME WARNER INC |
$67,464.9 |
$41,560.2 |
$25,904.7 |
62.3% |
2 |
JAMSTER INTL |
$24,223.4 |
$0.0 |
$24,223.4 |
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3 |
FORD MOTOR CO |
$46,926.3 |
$23,240.4 |
$23,685.9 |
101.9% |
4 |
ALTRIA GROUP INC |
$61,754.8 |
$47,547.1 |
$14,207.7 |
29.9% |
5 |
TOYOTA MOTOR CORP |
$34,117.7 |
$21,042.1 |
$13,075.6 |
62.1% |
6 |
BERKSHIRE HATHAWAY INC |
$31,109.2 |
$18,624.7 |
$12,484.5 |
67.0% |
7 |
DAIMLERCHRYSLER AG |
$36,144.4 |
$24,048.8 |
$12,095.6 |
50.3% |
8 |
VONAGE HOLDINGS CORP |
$12,393.5 |
$488.0 |
$11,905.5 |
2439.7% |
9 |
NEWS CORP LTD |
$27,561.1 |
$15,980.6 |
$11,580.5 |
72.5% |
10 |
CADBURY SCHWEPPES PLC |
$24,250.6 |
$12,918.6 |
$11,332.0 |
87.7% |
11 |
PETMED EXPRESS INC |
$32,219.7 |
$20,942.5 |
$11,277.2 |
53.8% |
12 |
MITSUBISHI MOTORS CORP |
$14,729.0 |
$3,714.4 |
$11,014.6 |
296.5% |
13 |
HEWLETT-PACKARD CO |
$17,719.8 |
$6,884.7 |
$10,835.0 |
157.4% |
14 |
US GOVT |
$30,034.9 |
$19,508.7 |
$10,526.2 |
54.0% |
15 |
INVESTCORP INTL |
$10,155.1 |
$0.0 |
$10,155.1 |
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16 |
ANHEUSER-BUSCH COS INC |
$21,997.3 |
$12,261.6 |
$9,735.6 |
79.4% |
17 |
DELL COMPUTER CORP |
$40,957.9 |
$31,887.8 |
$9,070.0 |
28.4% |
18 |
JOHNSON & JOHNSON |
$57,762.3 |
$49,067.3 |
$8,695.0 |
17.7% |
19 |
COCA-COLA CO |
$17,930.0 |
$9,303.3 |
$8,626.7 |
92.7% |
20 |
GENERAL MILLS INC |
$36,060.3 |
$27,501.5 |
$8,558.7 |
31.1% |
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