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Home : CAB Research : Advertising Expenditures
1Q '05 Top 50 Cable Advertisers
| TOP 50 CABLE TELEVISION ADVERTISERS |
| 1Q '05 |
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ADVERTISER |
$(000) |
| 1 |
PROCTER & GAMBLE CO |
$148,710.1 |
| 2 |
TIME WARNER INC |
$67,464.9 |
| 3 |
GENERAL MOTORS CORP |
$63,724.5 |
| 4 |
ALTRIA GROUP INC |
$61,754.8 |
| 5 |
JOHNSON & JOHNSON |
$57,762.3 |
| 6 |
WALT DISNEY CO |
$54,604.6 |
| 7 |
GLAXOSMITHKLINE PLC |
$49,777.3 |
| 8 |
FORD MOTOR CO |
$46,926.3 |
| 9 |
SONY CORP |
$44,243.7 |
| 10 |
DELL COMPUTER CORP |
$40,957.9 |
| 11 |
PUBLIC SERVICE ANN |
$36,931.7 |
| 12 |
NOVARTIS AG |
$36,890.6 |
| 13 |
PEPSICO INC |
$36,636.8 |
| 14 |
DAIMLERCHRYSLER AG |
$36,144.4 |
| 15 |
GENERAL MILLS INC |
$36,060.3 |
| 16 |
TOYOTA MOTOR CORP |
$34,117.7 |
| 17 |
PETMED EXPRESS INC |
$32,219.7 |
| 18 |
BERKSHIRE HATHAWAY INC |
$31,109.2 |
| 19 |
US GOVT |
$30,034.9 |
| 20 |
KELLOGG CO |
$29,608.3 |
| 21 |
PFIZER INC |
$28,780.7 |
| 22 |
NEWS CORP LTD |
$27,561.1 |
| 23 |
SBC COMMUNICATIONS INC |
$26,886.7 |
| 24 |
HYUNDAI CORP |
$25,479.6 |
| 25 |
YUM BRANDS INC |
$24,612.4 |
| 26 |
MARS INC |
$24,330.2 |
| 27 |
CADBURY SCHWEPPES PLC |
$24,250.6 |
| 28 |
JAMSTER INTL |
$24,223.4 |
| 29 |
UNILEVER |
$24,067.3 |
| 30 |
NATIONAL AMUSEMENTS INC |
$24,008.6 |
| 31 |
PROGRESSIVE CORP |
$23,460.5 |
| 32 |
GE GENERAL ELECTRIC CO |
$22,725.2 |
| 33 |
MCDONALDS CORP |
$22,275.3 |
| 34 |
ANHEUSER-BUSCH COS INC |
$21,997.3 |
| 35 |
HONDA MOTOR CO LTD |
$21,646.5 |
| 36 |
NISSAN MOTOR CO LTD |
$20,635.5 |
| 37 |
MICROSOFT CORP |
$19,850.7 |
| 38 |
LOREAL SA |
$19,515.0 |
| 39 |
NESTLE SA |
$18,572.9 |
| 40 |
AMERICAN EXPRESS CO |
$18,525.5 |
| 41 |
MATTEL INC |
$18,220.6 |
| 42 |
COCA-COLA CO |
$17,930.0 |
| 43 |
HEWLETT-PACKARD CO |
$17,719.8 |
| 44 |
VERIZON COMMUNICATIONS INC |
$17,521.8 |
| 45 |
CLOROX CO |
$17,379.5 |
| 46 |
GILLETTE CO |
$16,791.6 |
| 47 |
NIKE INC |
$16,454.7 |
| 48 |
RECKITT BENCKISER PLC |
$16,245.0 |
| 49 |
NAUTILUS GROUP INC |
$16,185.6 |
| 50 |
CAMPBELL SOUP CO |
$15,861.6 |
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