|
| |
 |
 |
 |
Home : CAB Research : Advertising Expenditures
1Q '05 Top TV and Cable Product Categories vs. Year Ago
| TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES |
| 1Q '05 vs 1Q '04 |
| $(000) |
| |
|
|
|
|
|
|
| |
|
1Q '05 |
1Q '04 |
|
|
|
| |
CATEGORY |
TOTAL TV |
TOTAL TV |
$ CHANGE |
+/- % |
|
| 1 |
T100 AUTO, AUTO ACCESS & EQUIP |
$1,207,153.9 |
$1,067,246.0 |
$139,907.9 |
13.1% |
|
| 2 |
D500 MEDICINES & PROPRIETARY REMEDIES |
$1,030,120.6 |
$1,133,016.0 |
-$102,895.4 |
-9.1% |
|
| 3 |
B200 TELECOMMUNICATIONS |
$672,536.7 |
$583,779.6 |
$88,757.1 |
15.2% |
|
| 4 |
B100 FINANCIAL |
$647,401.2 |
$591,348.8 |
$56,052.3 |
9.5% |
|
| 5 |
G300 RESTAURANTS |
$613,238.1 |
$496,453.2 |
$116,784.9 |
23.5% |
|
| 6 |
B600 MEDIA & ADVERTISING |
$523,441.8 |
$544,420.4 |
-$20,978.7 |
-3.9% |
|
| 7 |
V300 RETAIL |
$468,607.3 |
$399,797.2 |
$68,810.2 |
17.2% |
|
| 8 |
B300 GOVT, POLITICS & ORGANIZATIONS |
$432,850.5 |
$398,565.5 |
$34,285.0 |
8.6% |
|
| 9 |
F400 BEVERAGES |
$333,092.2 |
$287,066.1 |
$46,026.1 |
16.0% |
|
| 10 |
B400 INSURANCE & REAL ESTATE |
$327,567.6 |
$223,042.3 |
$104,525.3 |
46.9% |
|
| |
|
|
|
|
|
|
| |
|
|
|
|
|
|
| TOP 5 HIGHEST DOLLAR INCREASES IN TOTAL TELEVISION PRODUCT CATEGORIES |
| 1Q '05 vs 1Q '04 |
| $(000) |
| |
|
|
|
|
|
|
| |
|
1Q '05 |
1Q '04 |
|
|
|
| |
CATEGORY |
TOTAL TV |
TOTAL TV |
$ CHANGE |
+/- % |
|
| 1 |
T100 AUTO, AUTO ACCESS & EQUIP |
$1,207,153.9 |
$1,067,246.0 |
$139,907.9 |
13.1% |
|
| 2 |
G300 RESTAURANTS |
$613,238.1 |
$496,453.2 |
$116,784.9 |
23.5% |
|
| 3 |
B400 INSURANCE & REAL ESTATE |
$327,567.6 |
$223,042.3 |
$104,525.3 |
46.9% |
|
| 4 |
B200 TELECOMMUNICATIONS |
$672,536.7 |
$583,779.6 |
$88,757.1 |
15.2% |
|
| 5 |
V300 RETAIL |
$468,607.3 |
$399,797.2 |
$68,810.2 |
17.2% |
|
| |
|
|
|
|
|
|
| |
|
|
|
|
|
|
| TOP 10 CABLE TELEVISION PRODUCT CATEGORIES |
| 1Q '05 vs 1Q '04 |
| $(000) |
| |
|
|
|
|
|
|
| |
|
1Q '05 |
1Q '04 |
|
|
|
| |
CATEGORY |
TOTAL TV |
TOTAL TV |
$ CHANGE |
+/- % |
|
| 1 |
T100 AUTO, AUTO ACCESS & EQUIP |
$312,770.1 |
$251,666.9 |
$61,103.2 |
24.3% |
|
| 2 |
D500 MEDICINES & PROPRIETARY REMEDIES |
$284,488.5 |
$248,271.9 |
$36,216.6 |
14.6% |
|
| 3 |
B100 FINANCIAL |
$218,442.6 |
$201,898.5 |
$16,544.1 |
8.2% |
|
| 4 |
B200 TELECOMMUNICATIONS |
$183,559.8 |
$184,749.5 |
-$1,189.7 |
-0.6% |
|
| 5 |
B600 MEDIA & ADVERTISING |
$154,352.4 |
$144,930.8 |
$9,421.6 |
6.5% |
|
| 6 |
G300 RESTAURANTS |
$154,145.9 |
$117,214.5 |
$36,931.4 |
31.5% |
|
| 7 |
V300 RETAIL |
$148,956.1 |
$129,826.7 |
$19,129.4 |
14.7% |
|
| 8 |
T400 PUBLIC TRAN, HOTELS & RESORTS |
$133,347.8 |
$127,711.7 |
$5,636.2 |
4.4% |
|
| 9 |
B400 INSURANCE & REAL ESTATE |
$120,746.7 |
$83,054.7 |
$37,692.0 |
45.4% |
|
| 10 |
G500 GAMES, TOYS & HOBBYCRAFT |
$104,635.7 |
$85,814.6 |
$18,821.1 |
21.9% |
|
| |
|
|
|
|
|
|
| |
|
|
|
|
|
|
| TOP 5 HIGHEST DOLLAR INCREASES IN CABLE TELEVISION PRODUCT CATEGORIES |
| 1Q '05 vs 1Q '04 |
| $(000) |
| |
|
|
|
|
|
|
| |
|
1Q '05 |
1Q '04 |
|
|
|
| |
CATEGORY |
TOTAL TV |
TOTAL TV |
$ CHANGE |
+/- % |
|
| 1 |
T100 AUTO, AUTO ACCESS & EQUIP |
$312,770.1 |
$251,666.9 |
$61,103.2 |
24.3% |
|
| 2 |
B400 INSURANCE & REAL ESTATE |
$120,746.7 |
$83,054.7 |
$37,692.0 |
45.4% |
|
| 3 |
G300 RESTAURANTS |
$154,145.9 |
$117,214.5 |
$36,931.4 |
31.5% |
|
| 4 |
D500 MEDICINES & PROPRIETARY REMEDIES |
$284,488.5 |
$248,271.9 |
$36,216.6 |
14.6% |
|
| 5 |
B500 COMPUTERS, SOFTWARE, INTERNET |
$68,623.4 |
$32,836.4 |
$35,787.0 |
109.0% |
|
Source: CAB compilation of strADegy Data
|
|
|
|
