Home : CAB Research : Advertising Expenditures
1Q '05 TV Market Share for Three Mediums
National Total Television advertising revenues grew 8.5%, up $836.6 Million from $9.8 Billion in 1Q '04 to $10.7 Billion in 1Q '05.
TELEVISION ADVERTISING REVENUES
|
|
1Q '05 $(000) |
1Q '04 ($000) |
CHANGE (%) |
$ CHANGE ($000) |
|
|
|
|
|
| Broadcast TV |
$6,121,314.50 |
$5,872,315.60 |
4.20% |
$248,998.90 |
| Share % |
57.30% |
59.70% |
-2.40% |
|
| Syndicated TV |
$987,594.90 |
$947,801.60 |
4.20% |
$39,793.40 |
| Share % |
9.20% |
9.60% |
-0.40% |
|
| Cable TV |
$3,568,915.90 |
$3,021,086.90 |
18.10% |
$547,828.90 |
|
Share % |
33.40% |
30.70% |
2.70% |
|
| Grand Total |
$10,677,825.30 |
$9,841,204.10 |
8.50% |
$836,621.20 |
Cable Ad Revenues increased 18.1%, up $547.8 Million from $3.0 Billion last year to $3.6 Billion this year. Broadcast revenues earned an increase of 4.2%, up $249.0 Million from $5.9 Billion in 1Q '04 to $6.1 Billion in 1Q '05. Lastly, Syndication revenues also grew 4.2%, up $39.8 Million from last year's $947.8 Million to $987.6 Million this year.
Source: CAB compilation of strADegy Data
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