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Home : CAB Research : Advertising Expenditures
1Q '06 Top TV and Cable Product Categories vs. Year Ago
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| TOP 10 TOTAL TELEVISION CATEGORIES |
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1Q06 |
1Q05 |
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CATEGORY |
$ (OOO) |
$ (OOO) |
(+/-) |
% Change |
| 1 |
AUTO/AUTO ACCESS & EQUIP |
$1,224,353.5 |
$1,207,153.9 |
$17,199.6 |
01.4% |
| 2 |
MEDICINES |
$1,053,230.5 |
$1,030,120.6 |
$23,109.9 |
02.2% |
| 3 |
TELECOMMUNICATIONS |
$886,274.0 |
$672,536.7 |
$213,737.3 |
31.8% |
| 4 |
FINANCIAL |
$726,252.1 |
$647,103.0 |
$79,149.1 |
12.2% |
| 5 |
RESTAURANTS |
$682,837.6 |
$613,238.1 |
$69,599.5 |
11.3% |
| 6 |
MEDIA & ADVERTISING |
$566,084.6 |
$524,766.0 |
$41,318.6 |
07.9% |
| 7 |
GOVT, POLITICS & ORG |
$499,941.7 |
$432,850.5 |
$67,091.2 |
15.5% |
| 8 |
RETAIL |
$473,156.5 |
$468,607.3 |
$4,549.2 |
01.0% |
| 9 |
INSURANCE & REAL ESTATE |
$408,013.1 |
$327,865.8 |
$80,147.3 |
24.4% |
| 10 |
BEVERAGES |
$341,142.0 |
$333,092.2 |
$8,049.8 |
02.4% |
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| TOP 5 HIGHEST $ INCREASES |
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1Q06 |
1Q05 |
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$ (OOO) |
$ (OOO) |
(+/-) |
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| 1 |
TELECOMMUNICATIONS |
$886,274.0 |
$672,536.7 |
$213,737.3 |
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| 2 |
MISC SERVICES |
$212,574.2 |
$120,499.9 |
$92,074.3 |
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| 3 |
INSURANCE & REAL ESTATE |
$408,013.1 |
$327,865.8 |
$80,147.3 |
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| 4 |
FINANCIAL |
$726,252.1 |
$647,103.0 |
$79,149.1 |
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| 5 |
RESTAURANTS |
$682,837.6 |
$613,238.1 |
$69,599.5 |
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| TOP 10 CABLE PRODUCT CATEGORIES |
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1Q06 |
1Q05 |
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$ (OOO) |
$ (OOO) |
(+/-) |
% Change |
| 1 |
AUTO/AUTO ACCESS & EQUIP |
$268,847.7 |
$312,770.1 |
-$43,922.4 |
-14.0% |
| 2 |
MEDICINES |
$257,140.5 |
$284,488.5 |
-$27,348.0 |
-09.6% |
| 3 |
TELECOMMUNICATIONS |
$232,496.2 |
$183,559.8 |
$48,936.4 |
26.7% |
| 4 |
FINANCIAL |
$223,413.8 |
$218,438.5 |
$4,975.3 |
02.3% |
| 5 |
RESTAURANTS |
$179,431.8 |
$154,145.9 |
$25,285.9 |
16.4% |
| 6 |
MEDIA & ADVERTISING |
$176,422.4 |
$155,350.6 |
$21,071.8 |
13.6% |
| 7 |
RETAIL |
$145,966.7 |
$148,956.1 |
-$2,989.4 |
-02.0% |
| 8 |
INSURANCE & REAL ESTATE |
$139,755.1 |
$120,750.7 |
$19,004.4 |
15.7% |
| 9 |
PUB.TRANS, HOTELS & RESORTS |
$129,821.4 |
$137,206.7 |
-$7,385.3 |
-05.4% |
| 10 |
PREPARED FOODS |
$106,770.3 |
$94,841.8 |
$11,928.5 |
12.6% |
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| TOP 5 HIGHEST $ CABLE INCREASES |
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1Q06 |
1Q05 |
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TOP 5 CABLE INCREASES |
$ (OOO) |
$ (OOO) |
(+/-) |
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| 1 |
TELECOMMUNICATIONS |
$232,496.2 |
$183,559.8 |
$48,936.4 |
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| 2 |
MISC SERVICES |
$101,281.2 |
$68,611.5 |
$32,669.7 |
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| 3 |
RESTAURANTS |
$179,431.8 |
$154,145.9 |
$25,285.9 |
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| 4 |
MEDIA & ADVERTISING |
$176,422.4 |
$155,350.6 |
$21,071.8 |
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| 5 |
INSURANCE & REAL ESTATE |
$139,755.1 |
$120,750.7 |
$19,004.4 |
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| Source: Stradegy |
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