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Home : CAB Research : Advertising Expenditures
1Q '07 TOP 20 Cable Advertiser Gainers
| |
|
1Q07 |
1Q06 |
(+/-) |
| RANK |
PARENT COMPANY |
$OOO |
$OOO |
$OOO |
| 1 |
SPRINT NEXTEL CORP |
$65,953.5 |
$29,506.1 |
$36,447.4 |
| 2 |
NATIONAL AMUSEMENTS
INC |
$54,375.4 |
$25,708.0 |
$28,667.4 |
| 3 |
NUTRISYSTEM INC |
$30,597.5 |
$7,327.0 |
$23,270.5 |
| 4 |
BERKELEY PREMIUM NUTRACEUTICALS
INC |
$27,278.8 |
$9,058.1 |
$18,220.7 |
| 5 |
SCHERING AG |
$16,857.0 |
$0.0 |
$16,857.0 |
| 6 |
CONAIR CORP |
$15,874.5 |
$2.0 |
$15,872.5 |
| 7 |
ALLTEL CORP |
$14,743.0 |
$0.0 |
$14,743.0 |
| 8 |
HEWLETT-PACKARD CO |
$17,722.2 |
$4,137.9 |
$13,584.3 |
| 9 |
STATE FARM MUTUAL AUTO
INS CO |
$22,218.9 |
$9,350.3 |
$12,868.6 |
| 10 |
LIFE ALERT |
$18,309.6 |
$6,163.6 |
$12,146.0 |
| 11 |
SUNSETTER PDTS LP |
$15,937.4 |
$4,735.3 |
$11,202.1 |
| 12 |
ICON HEALTH & FITNESS
INC |
$11,111.9 |
$133.7 |
$10,978.2 |
| 13 |
AARP |
$13,396.3 |
$2,464.2 |
$10,932.1 |
| 14 |
PFIZER INC |
$21,090.9 |
$10,281.8 |
$10,809.1 |
| 15 |
RECKITT BENCKISER PLC |
$21,332.0 |
$10,613.4 |
$10,718.6 |
| 16 |
MIX PROMOTIONS INC |
$13,091.4 |
$3,156.4 |
$9,935.0 |
| 17 |
ACCESS DIABETIC SUPPLY |
$12,990.8 |
$3,594.6 |
$9,396.2 |
| 18 |
JOHNSON & JOHNSON |
$59,853.9 |
$50,797.2 |
$9,056.7 |
| 19 |
COUNTRY HOME PDTS INC |
$12,684.2 |
$3,804.7 |
$8,879.5 |
| 20 |
CLOROX CO |
$25,588.2 |
$16,820.2 |
$8,768.0 |
| Source:TNS |
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